Beer & Cider Photography for Breweries and CPG Brands

Product Photography > Beverage Product Photography > Beer Photography

Your lager, stout, or hazy IPA has five seconds online to make a drinker thirsty. Professional beer photography turns a cold can or bottle into an instant crave-trigger. No sample needed.
beer overflowing glass with rich foam head next to bottle - beer photography services in Maryland
product photography for online businesses
hire a beverage photographer in Maryland for beer images that stop the scroll.

Why Specialist Beer Lighting Matters

 
  • Kill the glare. Polarized key lights keep metallic labels readable.
  • Show the cold. Controlled condensation beads sell “ice-cold” even in a 72 °F studio.
  • Nail the color. Back-lighting lets golden pilsners glow and dark porters stay rich-brown, never muddy.
  • Freeze the fizz. High-speed strobes capture pour splashes without motion blur.
Unique Angle of beer being poured into a pint glass to add scroll stopping interest to beer photography.
Three ice cold bottles of Yuengling beer in a snow bank. Outdoor beverage product photo by Tom Crowl of Westminster, Maryland.

Signature Shot Styles

 

Shot Type Where Breweries Use It
Hero Bottle or Can on White E-commerce, distributor one-sheets
Condensation Macro Instagram close-ups, banner ads
Pour / Splash Freeze Reel covers, tap-handle signage
Taproom Lifestyle Scene Website heroes, POS posters

 

(Need spirits visuals, too? See dedicated Whiskey Photography services.)

Parallax example of repurposed cider photography to video.

Service Packages & Starting Rates

  

Package Best For From*
Ship-and-Shoot Studio Out-of-state breweries needing speed and consistency $2 000
On-Location Brew-Day Shoot Barrel rooms, brew kettles, staff portraits $2 800
Release-Day Launch Bundle Multi-asset hero, lifestyle, and motion clips $3 600

 

*All packages include creative direction, lighting design, full retouching, and commercial usage rights.

Process & Turnaround

 

  1. Discovery Call – 15 min to lock shot list.

  2. Ship or Drop – Two cans/bottles per SKU for backup.

  3. Pre-Visuals – Quick proofs for angle approval.

  4. Shoot Day – Stills and optional motion captured in studio or at your brewery.

  5. Delivery – Color-true assets in web, print, and social crops within 7-10 business days.

3 cans of Angry Orchard Cider sitting on a walnut bar ready to be served.
condensation macro of beer label portraying a cold refreshing look. Professional beer photography from Maryland product photography studio.
Creative beer and cider photography

FAQs

 

How many final images come with a base package?

Five: hero, back, macro, lifestyle, and white-background compliance. Add more as needed.

Do you provide fake ice and prop glassware?

Yes—clear acrylic cubes, frosted mugs, and branded glassware on request.

Can you supply motion?

Short splash loops and 360° spins bolt onto any still shoot.

Ready to Make Every Pour Look Perfect?

 

Fill out the quick form below or book a 15-minute consult.

Let’s plan beer photography that keeps your next can or bottle release from sitting on the shelf.

Discover How Professional Photography Can Elevate Your Brand

Get a Custom Quote Tailored to Your Specific Needs

Hand clicking on a'Submit' button for a free consultation on commercial photography

Take a minute to fill out the form below. Doing so will help me understand your product photography needs. Once I receive your information, I'll reach out to you personally to discuss the project in more detail and create a customized quote for you.

You may also text me at: 410-596-4127 or E-mail me at: tom@tomcrowl.com