The Product Photography Blog

How to Keep Your Content Calendar Fresh with New Visuals
Keeping your content calendar fresh with new visuals is important for maintaining audience engagement and guaranteeing that your brand remains relevant. One of the most effective ways to do this is by regularly updating your brand & product photos. High-quality,...
An Introduction to Jewelry Photography
One lackluster image could cost a jeweler thousands of dollars in lost sales. In a world where visual content rules, especially in the luxury market, the quality of your jewelry photography can be the difference between closing a sale or losing a customer. When a...
Online Retail Photography That Boosts e-Commerce Sales
Online retail photography of your products are often the first thing potential customers notice. They’re not just pictures—they’re the virtual handshake that can either lead to a sale or send someone clicking away. With online shopping booming, the quality of your...
How to Plan for Social Media Content During Holidays
Why plan for social media content during holidays? Because they present unique opportunities to engage with your audience, boost brand visibility, and drive sales. To maximize these opportunities, you need to have a well-thought-out plan for your holiday social media...
Using Hashtags with Product Photos
Are hashtags even a thing anymore? Some people say no, including Adam Mosseri, head of Instagram. Some people say yes, they are and you should be using hashtags with product photos to increase the visibility and discoverability of your product photos on social media....
How to Maximize Your Marketing Budget
Knowing how to maximize your marketing budget allows you to achieve great results without overspending. One of the most effective ways to stretch your budget is investing in high-quality visuals that may be used across different platforms. Visual content can be...
Optimizing Photos for LinkedIn
Making a strong first impression is important on LinkedIn, and visuals play an important part in that. By optimizing your photos for LinkedIn, you'll be able to present yourself as qualified and confident. It won't matter if you’re sharing a company update, a blog...
Creating Engaging Social Media Content
You obviously understand that creating engaging social media content is important or you wouldn't be here. I wrote this article because my product photography clients would come to me for advice, after reading lists like: Know Your Audience, Develop a Strategy,...
Understanding the Differences Between Product Photography Service Providers
How do product photography service providers differ? You understand that no two businesses are the same, so understanding the differences between product photography service providers is crucial for businesses looking to elevate their brand using high-quality images....
How to Plan Content Around Social Media Trends
Social media trends can change in the blink of an eye, and keeping up with these trends is important for maintaining relevance and engagement. Planning content around these trends can significantly boost your visibility and allow you to forge connections with your...
Editing Photos for Social Media
Editing your photos for social media is a must if you want images that stand out in the feed. As a product photographer who helps business owners with product photography and social media content, I promise you, the right edits can transform a good image into a great...
Mastering Light Painting for Stunning Product Photography
One of my favorite forms of artistic expression is light painting for product photography. It is always different, unique, vibrant and a challenge that offers so many possibilities, your imagination goes wild during the shoot! Not familiar with it? Light painting is...
How to Organize Your Photo Library – Tips for Marketing Professionals and Small Businesses
If you are in business, you are in digital marketing, like it or not. With the speed that things move, having quick access to your visual assets is crucial. A well-organized photo library not only saves time but also makes sure that your brand’s imagery is...
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Tom provides product photography locally in the Annapolis, Baltimore, Towson, Bethesda, Frederick, Ellicott City, Silver Spring, Rockville, Germantown, Hagerstown, Westminster, Gaithersburg and Ocean City areas of Maryland. He also serves businesses throughout the United States. If you are searching for product photography, reach out to discuss your needs today.