Case Study: Nalin & Co. Jewelry Website Photography Refresh

CASE STUDY: NALIN & CO. JEWELRY

 

Elevating a brand’s presence with polished, purposeful imagery

 

When Nalin & Co. needed new product photography for their website relaunch, the goal wasn’t just “better photos.” They were aiming for cohesion, clarity, and elegance across their entire visual identity.

Nalin wanted the kind of imagery that stops scrolls, builds trust, and helps convert browsers into buyers.

And that’s exactly what I set out to create.

Westminster Maryland Jewelry Photography Services
Expert Jewelry Photography of a Diamond Ring by Tom Crowl

THE CHALLENGE

 

Craft distinct visual assets for 30 plus pieces of jewelry—each requiring both clean product shots and lifestyle images with a model—on a tight timeline and with a controlled budget. Nalin wanted high-end, editorial-adjacent photography that felt sophisticated but approachable. Something that wouldn’t just look good on a website, but would feel at home in a premium catalog or marketing campaign.

Maryland jewelry photography featuring a model wearing multiple pieces of client jewelry to create a cross promotion for their product line.
3 styles of necklaces from the fine jewelry line offered by Nalin & Co. Jewelry and photographed by Maryland photographer Tom Crowl.

THE APPROACH

 

I started by aligning on the look:

  • Minimalist backdrops in warm neutrals and whites
  • Editorial-style lighting with controlled highlights
  • Clean compositions that let the jewelry do the talking

To maximize impact, I selected and worked with three models to create a sophisticated and timeless look with the versatility of different outfit and styling changes.

This gave Nalin a variety of content options while keeping production efficient.

Every piece was styled and lit to accentuate craftsmanship—highlighting cuts, metalwork, and how the pieces play with light.

Clean, natural retouching ensured the final assets retained detail and authenticity without distractions.

Diamond rings offered by Nalin & Co. Jewelry.
Matching pieces of jewelry, paper clip link bracelet and necklace from the Nalin Jewelry collection, photographed on a model for e-commerce.

WHAT I DELIVERED

 

Total Images: 95

 

  • 60 Product-Only Shots
  • 35 Lifestyle/Model Shots
  • Delivered in high-res print + web-optimized formats
  • Unlimited commercial licensing included

Bonus Deliverables:

 

  • Art direction + shot list planning
  • Moodboard and pre-production consult
  • Fast turnaround + optional revisions
Jewelry photography styling to feature multiple styles of earrings and finger rings. Created for Nalin & Co. Jewelry by jewelry photographer Tom Crowl of Maryland.
E-commerce jewelry photography of gold necklace.
Jewelry Photography Client Case Study
E-commerce white background jewelry photo
See my work at work on the Nalin & Co. Jewelry website

THE RESULT

 

The final gallery reflected exactly what Nalin had envisioned—jewelry presented with elegance, consistency, and a clear brand voice. The assets are now live across their website and rolling out on social, creating a unified, elevated presence that invites customers to take a closer look.

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You may also text me at: 410-596-4127 or E-mail me at: tom@tomcrowl.com