CASE STUDY: KOOPER FAMILY WHISKEY

 

Crafting clean, consistent bottle shots with character

 

When Kooper Family Whiskey needed professional product photography for their retail and e-commerce listings, the brief was clear: precision, consistency, and premium polish.

The images needed to reflect the craftsmanship behind each bottle—without distractions.

Every shot had to feel intentional and cohesive, no matter where it appeared—on a website, inside a distributor catalog, or in an ad campaign.

e-commerce shot for Kooper Family Whiskey - part of a case study for this whiskey photography project.
Kooper Family Barrel Reserve Rye - part of a whiskey photography case study.
Kooper Family straight rye whiskey.

THE CHALLENGE

 

Photograph eight SKUs with varying bottle shapes and label styles, while maintaining uniform lighting, angles, and background.

The goal was to create a seamless product library that made it easy for customers—and retailers—to connect with the brand’s identity at a glance.

Although the initial concept was light color white to gray shaded backgrounds, the desire for a prominent whiskey colored shadow was discussed.

This would involve shooting hard light through the bottle to create a suitable shadow.

Sweetheart of the Rodeo Bourbon by Kooper Family Whiskey, shot with hard light to create a shadow that featured the whiskey coloring.
Kooper Whiskey bottle on clean ecommerce background; rich copper liquid glowing through glass, casting a sharp copper coloring in the shadow.

THE APPROACH

 

I treated each bottle like a flagship product—polished, lit, and styled for maximum clarity.

  • White seamless backgrounds for clean e-commerce alignment
  • Controlled light to enhance label details and glass reflections
  • Consistent angle and crop to unify the product line visually
  • High-end retouching to preserve detail while removing imperfections

The shoot was completed over three days in the studio.  This allowed time to experiment and position lighting to create shadows that matched the Kooper vision.

Every bottle cleaned by hand to eliminate dust, fingerprints, and other retail distractions.  

High end editing cleaned any missed imperfections and sharpened the labels, as well as refined the glow of the whiskey and shadow to match the Kooper brand.

Whiskey photography case study ecommerce shot.
ecommerce whiskey photo of Kooper Family Founders Reserve Bourbon

WHAT I DELIVERED

 

Although the contract called for 8 images, I ended up delivering 16. 8 different bottles in both e-commerce and shadow style, to offer Kooper Family Whiskey options on how to use the images.

Total Images: 16 high-resolution and web resolution bottle photos

  • Studio-lit, on shaded white background
  • Ready for print, web, POS, and social media
  • Delivered in both JPG and PNG formats
  • Includes unlimited commercial use license

Bonuses Included:

 

  • Moodboard within 24 hours
  • 1-on-1 pre-production call
  • High-end retouching
  • Risk-free guarantee

THE RESULT

 

Kooper Family Whiskey now has a consistent, clean photo library that reinforces their commitment to craft and quality.

Each image is optimized for any platform—whether it’s a shelf-talker, billboard attention-grabber, a homepage hero, or an Instagram ad.

Click here to see my work at work on the Kooper Family Whiskey Website

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You may also text me at: 410-596-4127 or E-mail me at: tom@tomcrowl.com