3.2 billion images and 720,000 hours of video are shared online daily. 3.2 BILLION images – daily! These figures illustrate the importance of product photography and video in e-commerce.
In a world filled with products and services, everyone is trying to catch the eye of consumers. You need your product photos to creates sales, so how do you stand out from the noise?
Having quality, consistent e-commerce photography is vital to the success of your business. It helps raise awareness, boost your brand and inspire sales.
Why is product photography so important for e-commerce?
On the internet, people are window shopping. They can’t hold the item in their hands to examine it, only go by what they see. The better you display your product online, the more appealing it will become.
The best product photography captures the eye and attention of consumers. It presents the product in a way that increases desire. Professional e-commerce photography tells a story. The images help consumers see how the item could fit in their life, inspiring them to buy with emotion.
How do you get professional e-commerce product photos?
Some e-commerce businesses use manufacturer photos. These do nothing to set your online store apart from others, using the same photos. So while they may be fine for someone starting, to grow, you will need to invest.
Many small e-commerce stores attempt to save money with DIY product photos. You can invest a lot of time in this without realizing what it truly costs you. Using a camera phone and natural or inexpensive lighting makes it difficult to get the best images.
If consumers are comparing products online, they generally opt for the one with the more professional appearance. Professional e-commerce product photos instill confidence and value in your products and brand.
A professional product photographer not only has the proper equipment for the job, they have the experience to bring your visions to life. When you consider what it costs you in time and sales you are losing, product photography is not as expensive as you may think.
A 2019 study by the IEEE stated: “image quality is associated with the higher likelihood that an item will be sold.”
Investing in excellent product & branding photography should be considered by every online business. Even those just starting out.
If you are looking for an e-commerce photographer to help you build your brand and sales, or support your current campaigns, we should talk. My specialty is helping companies to raise brand awareness and increase sales. I’d be happy to discuss your needs and see if I may be of service.
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