Once upon a time …

Unauthorized use of product photos, led to a legal dispute between Levi Strauss and Abercrombie & Fitch.


Levi Strauss hired product photographers. The images were licensed exclusively for advertising and promotional purposes.


However, Abercrombie & Fitch went beyond the boundaries of that agreement. They used Levi’s product images without permission. This resulted in copyright infringement and a breach of the original contract.


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Recognizing the violation of their intellectual property rights, Levi Strauss took legal action. They filed a lawsuit against Abercrombie & Fitch, seeking compensation for the unauthorized use.


This case caught the attention of the media. It shed light on the importance of respecting copyright and honoring contractual agreements.


The parties involved reached a resolution outside the courtroom. The specifics of the settlement remained undisclosed.


This case served as a cautionary tale for businesses. There are potential consequences for using copyrighted images without permission.

From then on, Levi Strauss and Abercrombie & Fitch reinforced their commitment to respecting intellectual property rights.


Today these companies ensure they have appropriate licenses for all their visual assets.


So should you!

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