In marketing, product images aren’t just pictures; they are the heart of your brand’s visual identity and a crucial element in driving customer engagement and sales. Assessing the quality of these images and identifying areas for improvement is key to...
Overcoming branding imposter syndrome is a journey that involves: recognizing and celebrating your achievements, seeking support from mentors and peers, and investing in professional branding and custom imagery. Combining these strategies can significantly boost your...
Branding imposter syndrome is a pervasive issue affecting many individuals, especially those striving to build a personal or professional brand. It’s the nagging feeling that you’re a fraud, despite evidence of your competence and success. This article...
Companies that outsource product photography have a secret weapon over other brands. Online market has become increasingly visual, and having high-quality, striking product images is paramount. But should you invest in an in-house team or outsource? Let’s dive...
When you hear “product photography cost per image,” your mind might instantly drift to a set price tag. But really, this phrase encompasses so much more than a static fee. I will share a cost per image and in fact, give you the pricing of different...
Building a strong brand identity helps ensure your brand stands out in the marketplace. The battle for consumer attention is fierce. Every brand is vying for a piece of the consumer’s mind, and the path to their heart isn’t easy. Some studies say it takes...