Tom Crowl, Author at Tom Crowl - Product Photographer

Product Photography for Email Marketing Campaigns

Business Insights for Marketing Professionals

Today we’ll break down how to use product photography in email marketing campaigns and what steps you need to take to make sure your images are working for you, not against you. Against you? Yes, email marketing is a powerful tool, but only if you can grab and hold...

How to Use Product Photography for Social Proof in Content Marketing

Commercial Photography Tips and Insights for Businesses

Social proof is one of the best ways to get people to trust your brand. When potential customers see others using and loving your product, they’re more likely to trust it too. That’s where product photography comes in. Great photos make a big difference. Whether it’s...

Storytelling with Product Styling

Product Photography Tips and Techniques

The Power of Storytelling in Product Styling In today’s crowded market, having a great product isn’t enough. Your customers are bombarded with visuals every day. Standing out? It takes more than sharp images. You need to tell a story. Why? Because storytelling through...

Backgrounds for Jewelry Photography

Product Photography Tips and Techniques

Want to make your jewelry photos stand out? It all starts with the right background. The background can either enhance the beauty of your pieces or take attention away from them. Choosing the right one helps create a professional, cohesive look—perfect for grabbing...

Vintage Product Photography Techniques

Product Photography Tips and Techniques

Vintage product photography isn’t just about aesthetics. It’s about capturing that timeless, nostalgic feel that transports viewers to another era. To achieve this, you need more than just the right props—you need the right techniques. From camera settings to editing...