Tom Crowl, Author at Tom Crowl - Product Photographer

Online Retail Photography That Boosts e-Commerce Sales

Online retail photography of your products are often the first thing potential customers notice. They’re not just pictures—they’re the virtual handshake that can either lead to a sale or send someone clicking away. With online shopping booming, the quality of your...

How to Plan for Social Media Content During Holidays

Advanced Marketing Strategies and Techniques

Why plan for social media content during holidays? Because they present unique opportunities to engage with your audience, boost brand visibility, and drive sales. To maximize these opportunities, you need to have a well-thought-out plan for your holiday social media...

Using Hashtags with Product Photos

Advanced Marketing Strategies and Techniques

Are hashtags even a thing anymore? Some people say no, including Adam Mosseri, head of Instagram. Some people say yes, they are and you should be using hashtags with product photos to increase the visibility and discoverability of your product photos on social media....

How to Maximize Your Marketing Budget

Business Insights for Marketing Professionals

Knowing how to maximize your marketing budget allows you to achieve great results without overspending. One of the most effective ways to stretch your budget is investing in high-quality visuals that may be used across different platforms. Visual content can be...

Optimizing Photos for LinkedIn

Business Insights for Marketing Professionals

Making a strong first impression is important on LinkedIn, and visuals play an important part in that. By optimizing your photos for LinkedIn, you’ll be able to present yourself as qualified and confident. It won’t matter if you’re sharing a company...