Tom Crowl, Author at Tom Crowl - Product Photographer

How Much Does an Ecommerce Photoshoot Cost?

Business Insights for Marketing Professionals

The most frequently asked question I get is, “how much does an ecommerce photoshoot cost?” When you’re running an online store, photos are key to making sales. They show your product to the world. But as you search for pricing, it seems you...

Composition in Product Photography

Product Photography Tips and Techniques

Capturing a stunning product photograph is more than just having a good camera or lighting setup. The secret lies in mastering composition. No matter where you are in your photography journey, understanding the principles of composition can transform your images from...

Planning A Social Media Photo Shoot

Advanced Marketing Strategies and Techniques

Planning a social media photo shoot is more than just snapping a few pictures. Properly planned, it is an opportunity to create visual content that connects with your audience and aligns with your brand’s message. In a world where visuals speak louder than...

What’s the Best Focal Length for Product Photography?

Product Photography Tips and Techniques

Wondering what the best focal length for product photography is? As a professional product photographer, I often reach for my 24-70mm RF Canon lens and 100mm RF Macro lens. Different focal lengths change how your product looks in pictures, and choosing the right focal...

The Best Cameras for Product Photography

Product Photography Tips and Techniques

The most common question I get from people interested in taking their own product photos is: What are the best cameras for product photography? Honestly, it isn’t the camera, it is the skill of the photographer, so my answer is usually, the camera you have....