Tom Crowl, Author at Tom Crowl - Product Photographer

Focus Techniques for Product Photographers

In product photography, focus is everything. A perfectly focused shot showcases a product’s quality, details, and textures, allowing customers to see exactly what they’re getting. But focus goes beyond technical sharpness; it also means directing the viewer’s...

What Are High Resolution Website Images?

Commercial Photography Tips and Insights for Businesses

Clients come to me for high resolution website images, but they aren’t always sure exactly what they need. When it comes to images, “high resolution” can mean different things depending on where you’re using them. For print, high resolution means...

Optimizing Repurposed Content for Social Media and SEO

Advanced Marketing Strategies and Techniques

Feel like your content isn’t reaching as many people as it could? You aren’t alone! It’s frustrating when you’ve put in the hard work to create something valuable, but it’s not getting the attention it deserves. What if you could amplify...

How to Optimize Product Images for Visual Search

Advanced Marketing Strategies and Techniques

I’ve written a lot of articles about optimizing product photos for different platforms, but this is the first about how to optimize product images for visual search. If you want people to find your products online, image optimization is a powerful tool that not...

HDR Photography for Product Photography

Product Photography Tips and Techniques

HDR photography is a powerful tool that brings out detail in challenging lighting conditions. As a product photographer, I am sometimes asked to shoot commercial images for my clients. Recently, I was hired to shoot a factory — inside and out — where lighting was less...