Commercial photography tips and insights for businesses offers you a valuable understanding regarding commercial photography. These include pricing strategies, the benefits of hiring a professional photographer, and the importance of using high-quality images. Explore articles that help you make informed decisions for your business’s visual content needs.
Your product images are often the first impression customers have of your brand. Still life product photography goes beyond basic catalog shots, creating visually compelling photos that showcase your products in their best light. Unlike simple white-background images,...
Online buyers can’t sample your drink. They judge by the picture first. That makes professional beverage product photography the silent brand ambassador that whispers, “You’ll love this pour.”Table of Contents Definition in 20 Seconds Beverage vs. Food...
As a Canon user, I may be biased, but I believe Canon has some of the best cameras for macro photography. Not all cameras are built for extreme close-ups. You need precision, clarity, and the ability to focus on the smallest details. You see, macro photography is all...
Product photography is about capturing the essence of your brand and telling a story that connects with your audience. That’s where creative direction comes in. Without a clear vision, even the best photographer could miss the mark. Creative direction ensures that...
Clients come to me for high resolution website images, but they aren't always sure exactly what they need. When it comes to images, "high resolution" can mean different things depending on where you’re using them. For print, high resolution means images have a high...
Boosting brand awareness is one of the fastest ways to grow your business. The more people who know you exist, the better your chance of making sales. Photography can be your secret weapon for raising your visibility. But how do you use it effectively on social media?...
There are no secrets on how to leverage photography to increase brand awareness. You just need a common sense plan and understanding of how to combine user-generated content, influencer partnerships, and platform-specific strategies, along with high quality images, to...
In the online digital world, visuals are everything. People speed scroll through social media, so your brand only has a moment to catch their attention. That’s where photography comes in. Quality photos make your brand memorable and set you apart from competitors....
Social proof is one of the best ways to get people to trust your brand. When potential customers see others using and loving your product, they’re more likely to trust it too. That’s where product photography comes in. Great photos make a big difference. Whether it’s...
Brand guidelines are the backbone of any successful visual marketing strategy. They define your brand’s identity, ensuring consistency across all platforms. But when it comes to product photography, incorporating these guidelines can be tricky. You want to create...
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About Tom Crowl
Tom Crowl is a product photographer with a sharp eye for detail, honed over 35 years in corporate entertainment. He specializes in creating compelling images that elevate brands, working with clients ranging from small businesses to larger e-commerce and consumer goods companies. Tom's photography goes beyond aesthetics, focusing on visuals that drive engagement and business growth.
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Improve Your DIY Product Photos
Download my free guide and discover 12 D.I.Y. actionable tips to improve your product images.
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Take a minute to fill out the form below. Doing so will help me understand your product photography needs. Once I receive your information, I'll reach out to you personally to discuss the project in more detail and create a customized quote for you.
You may also text me at: 410-596-4127 or E-mail me at: tom@tomcrowl.com