Comprehensive product photography tips and techniques tailored for marketing professionals, business owners, and photographers. Explore best practices, equipment recommendations, lighting setups, editing tips, and the importance of high-quality product images to boost sales and branding.
Stop motion product photography makes products come to life. Instead of a static image, viewers are treated to a short animation created one frame at a time. A sneaker laces itself. A coffee cup fills up. A box opens and closes on its own. It grabs attention, tells a...
Indoor jewelry photography requires precision, patience, and the right techniques to capture every sparkle and detail. Unlike other product photography, jewelry is small, highly reflective, and packed with intricate textures. This makes lighting, reflections, and...
On social media, static product photos aren't always enough to capture attention. Consumers are drawn to dynamic visuals that bring products to life—and that’s where cinemagraphs shine. Cinemagraphs are eye-catching images that blend still photography with subtle...
Adding special effects to product photography makes images stand out, grabs attention, and helps tell a story. A splash of water frozen in mid-air. A glowing ring of light around a perfume bottle. A swirling cloud of mist behind a luxury watch. These effects turn...
Indoor product photography might seem safe, but small mistakes can lead to big problems. A loose cable can cause a nasty fall leading to injury and broken equipment. Overloaded power strips can start fires. Heavy lights can tip over and damage your gear—or worse, hurt...
In product photography, angles do more than just frame a shot—they define how a customer sees and experiences a product. The right angle (not to be confused with a right angle) can highlight a product’s features, reveal texture, and even create a sense of scale....
Minimalist styling in product photography is a smart way to make your products shine. By keeping things simple, you let the product take center stage without distractions. The minimalist style uses clean backgrounds, basic props, and natural lighting to highlight key...
In product photography, focus is everything. A perfectly focused shot showcases a product’s quality, details, and textures, allowing customers to see exactly what they’re getting. But focus goes beyond technical sharpness; it also means directing the viewer’s...
HDR photography is a powerful tool that brings out detail in challenging lighting conditions. As a product photographer, I am sometimes asked to shoot commercial images for my clients. Recently, I was hired to shoot a factory — inside and out — where lighting was less...
There is a secret to product photos that I'm about to share: styling product photos for your specific audience is a game changer. Have you ever noticed how some product photos instantly catch your eye while others just fade into the background? It's not just about...
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About Tom Crowl
Tom Crowl is a product photographer with a sharp eye for detail, honed over 35 years in corporate entertainment. He specializes in creating compelling images that elevate brands, working with clients ranging from small businesses to larger e-commerce and consumer goods companies. Tom's photography goes beyond aesthetics, focusing on visuals that drive engagement and business growth.
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Improve Your DIY Product Photos
Download my free guide and discover 12 D.I.Y. actionable tips to improve your product images.
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You may also text me at: 410-596-4127 or E-mail me at: tom@tomcrowl.com