Comprehensive product photography tips and techniques tailored for marketing professionals, business owners, and photographers. Explore best practices, equipment recommendations, lighting setups, editing tips, and the importance of high-quality product images to boost sales and branding.
Macro product photography isn’t just about capturing tiny details—it’s about making products look unique, engaging, and unforgettable. Most product shots focus on clarity and precision, which is important. But creativity is what makes a product stand out. Whether...
Not everyone has a spacious studio for photography. But the good news? You don’t need one. With the right setup, you can capture professional-quality product photos in even the smallest indoor spaces. Whether you're working from a tiny home studio like me, an...
Adding and creating reflections in product photography is one way to make sure your product photos stand out. A well-placed reflection makes products look sleek, modern, and high-end. It adds depth, symmetry, and a professional touch that grabs attention. Some...
Stop motion product photography makes products come to life. Instead of a static image, viewers are treated to a short animation created one frame at a time. A sneaker laces itself. A coffee cup fills up. A box opens and closes on its own. It grabs attention, tells a...
Indoor jewelry photography requires precision, patience, and the right techniques to capture every sparkle and detail. Unlike other product photography, jewelry is small, highly reflective, and packed with intricate textures. This makes lighting, reflections, and...
On social media, static product photos aren't always enough to capture attention. Consumers are drawn to dynamic visuals that bring products to life—and that’s where cinemagraphs shine. Cinemagraphs are eye-catching images that blend still photography with subtle...
Adding special effects to product photography makes images stand out, grabs attention, and helps tell a story. A splash of water frozen in mid-air. A glowing ring of light around a perfume bottle. A swirling cloud of mist behind a luxury watch. These effects turn...
Indoor product photography might seem safe, but small mistakes can lead to big problems. A loose cable can cause a nasty fall leading to injury and broken equipment. Overloaded power strips can start fires. Heavy lights can tip over and damage your gear—or worse, hurt...
In product photography, angles do more than just frame a shot—they define how a customer sees and experiences a product. The right angle (not to be confused with a right angle) can highlight a product’s features, reveal texture, and even create a sense of scale....
Minimalist styling in product photography is a smart way to make your products shine. By keeping things simple, you let the product take center stage without distractions. The minimalist style uses clean backgrounds, basic props, and natural lighting to highlight key...
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About Tom Crowl
Tom Crowl is a product photographer with a sharp eye for detail, honed over 35 years in corporate entertainment. He specializes in creating compelling images that elevate brands, working with clients ranging from small businesses to larger e-commerce and consumer goods companies. Tom's photography goes beyond aesthetics, focusing on visuals that drive engagement and business growth.
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Improve Your DIY Product Photos
Download my free guide and discover 12 D.I.Y. actionable tips to improve your product images.
Get Your Free Tips
Take a minute to fill out the form below. Doing so will help me understand your product photography needs. Once I receive your information, I'll reach out to you personally to discuss the project in more detail and create a customized quote for you.
You may also text me at: 410-596-4127 or E-mail me at: tom@tomcrowl.com