Comprehensive product photography tips and techniques tailored for marketing professionals, business owners, and photographers. Explore best practices, equipment recommendations, lighting setups, editing tips, and the importance of high-quality product images to boost sales and branding.
In product photography, focus is everything. A perfectly focused shot showcases a product’s quality, details, and textures, allowing customers to see exactly what they’re getting. But focus goes beyond technical sharpness; it also means directing the viewer’s...
HDR photography is a powerful tool that brings out detail in challenging lighting conditions. As a product photographer, I am sometimes asked to shoot commercial images for my clients. Recently, I was hired to shoot a factory — inside and out — where lighting was less...
There is a secret to product photos that I'm about to share: styling product photos for your specific audience is a game changer. Have you ever noticed how some product photos instantly catch your eye while others just fade into the background? It's not just about...
Shadow techniques in product photography are more than just a byproduct of lighting. They can be used for adding depth, contrast, and visual interest to your images. Using shadows effectively is both an art and a science. Too much shadow, and your product might look...
Patterns are powerful. They make your product photos more interesting and guide your viewer's eyes. You may use repeating shapes, textures, or colors, all of these patterns add structure to your images, making them stand out. When you use patterns in product styling,...
Let me guess ... you’re planning on photographing jewelry and wondering what props you could use. How'd I do? The word jewelry covers a wide range of styles, from luxury items to simple designs, and props can play a huge role in how they are presented. The right props...
In product photography, the spotlight often shines on the technical side—lighting, camera settings, and composition. But what about the styling? How you present the product can make all the difference between a photo that grabs attention and one that falls flat. Good...
Your product photos need to do more than look good. They need to stand out. It’s not just about having a great product, although that helps - it’s about how you arrange and style it for your marketing. A dynamic product arrangement can be the difference between a...
The Power of Storytelling in Product Styling In today’s crowded market, having a great product isn’t enough. Your customers are bombarded with visuals every day. Standing out? It takes more than sharp images. You need to tell a story. Why? Because storytelling through...
Want to make your jewelry photos stand out? It all starts with the right background. The background can either enhance the beauty of your pieces or take attention away from them. Choosing the right one helps create a professional, cohesive look—perfect for grabbing...
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About Tom Crowl
Tom Crowl is a product photographer with a sharp eye for detail, honed over 35 years in corporate entertainment. He specializes in creating compelling images that elevate brands, working with clients ranging from small businesses to larger e-commerce and consumer goods companies. Tom's photography goes beyond aesthetics, focusing on visuals that drive engagement and business growth.
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Improve Your DIY Product Photos
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Improve Your DIY Product Photos
Download my free guide and discover 12 D.I.Y. actionable tips to improve your product images.
Get Your Free Tips
Take a minute to fill out the form below. Doing so will help me understand your product photography needs. Once I receive your information, I'll reach out to you personally to discuss the project in more detail and create a customized quote for you.
You may also text me at: 410-596-4127 or E-mail me at: tom@tomcrowl.com