What Makes a Product Image High-Quality?
I’ve seen firsthand, the impact high-quality product images have on a company’s marketing efforts. Increase sales are the icing on the cake, but the images also raise awareness and build trust in the brand.
When you care enough to invest in professional product photography, consumers notice. There are plenty of “brands” out there using the camera on their phone, or buying a DSLR camera and trying to do it themselves or on the cheap. High-Quality product images for marketing is more than taking a picture though.
So what exactly makes a product image “high-quality?” Let me break it down for you.
Clarity and Sharpness
First and foremost, a high-quality image is crisp and clear. When potential customers see your product, they should be able to identify the details and understand what they’re looking at. Blurry or pixelated images simply won’t do.
Say you receive high resolution product photos from a photographer. Do you know that even if they are tack sharp, reducing the size and resolution can cause problems?
Social media algorythms and software will often compact a file to a smaller size so it loads faster. This process can make your high-quality image look horrible. If you intend to use your product photos on multiple platforms, you will want to optimize them for each.
A heads up, some product photographers will charge you extra for this service. My feeling is, if you buy an image, you should be able to use it where you want and have it look great. That is why I include both high resolution and social media ready copies of each at no extra charge. This is just one of 12 bonuses in my photography packages.
Click here to read more about Commercial Photography Rates.
Accurate Colors
The colors in your product images should be true to life. Incorrect or oversaturated colors can mislead customers and ultimately hurt your brand’s reputation.
This is especially true of clothing. When colors don’t match, consumers are more likely to return items. That will hurt your bottom line. By decreasing returned merchandise alone, you should easily make an ROI on your product photography.
Well-Lit
Good lighting is essential. Shadows, dark spots and uneven lighting can distract from your product. That will create a less-than-ideal impression. A well-lit image highlights the best features of your product and makes it shine.
Composition and Background
The composition and background of your image are important too. They should complement the product without overpowering it. Keep it simple and clean.
Eye Attraction
Another componet of a high quality product images is the ability to attract the attention of the viewer. When you look at a photo or painting, you can usually tell good from bad. A good image leads the eye to the most important part of the image. For products, that is often, (but not always,) the label on the product. Bad images tend to have you looking around with no clear focal point.
The Power of High-Quality Product Images in Marketing
Now that we know what high-quality product images look like, let’s explore how they can boost your marketing efforts.
Attracting Attention
High-quality images catch the eye, making customers more likely to stop scrolling and pay attention to your product. Think of the image as your stop sign and eye candy. Think of your copy as the salesman.
Building Trust
When customers see a professional, high-quality image, they’re more likely to trust your brand. Consumers will believe that you take your business seriously because you invest in it.
Increasing Sales
Better product images lead to higher conversion rates. When customers have a clear understanding of what they’re buying, they’re more likely to make a purchase.
Remember that the three boosts above will help you increase cashflow now. They will also continue to provide a return on your investment for years to come.
My Services: Your Solution for High-Quality Product Images
If you’re looking to elevate your marketing efforts with high-quality product images, look no further. With my experience, I can provide you with exceptional images that meet all the criteria we’ve discussed.
Professional Equipment and Expertise
I use top-of-the-line equipment and possess the skills necessary to create stunning product images. When we work together I promise we will make your brand stand out.
Lighting and Composition Mastery
Having honed my craft over the years, I understand the importance of proper light and composition. I’ll make sure your product images are well-lit and beautifully composed to captivate your audience.
Quick Turnaround Time
When time is of the essence, my studio delivers high-quality images in a timely manner. This allows you to quickly implement them into your marketing strategy.
Let’s Get Started
“Good enough” product images will hold your business back in ways you may not even realize. Instead, contact me through the form below. We’ll discuss your marketing needs and I can assemble a custom package just for you. There is never any obligation or pressure. I believe that together, we can create high-quality product images to elevate your marketing and drive your business to success.
Discover How Professional Photography Can Elevate Your Brand
Get a Custom Quote Tailored to Your Specific Needs
Take a minute to fill out the form below. Doing so will help me understand your product photography needs. Once I receive your information, I'll reach out to you personally to discuss the project in more detail and create a customized quote for you.
You may also text me at: 410-596-4127 or E-mail me at: tom@tomcrowl.com