The Product Photography Blog
How to Use Product Photography to Build Trust in Your Content Marketing
In the online marketing world, trust is everything. Inconsistent branding can cost you customers. Why? Because consumers are more skeptical than ever. They want to be sure they can trust your brand before they buy. You don't just need a great product. It’s about how...
The Importance of Creative Direction in Product Photography
Product photography is about capturing the essence of your brand and telling a story that connects with your audience. That’s where creative direction comes in. Without a clear vision, even the best photographer could miss the mark. Creative direction ensures that...
The Power of Infographics in Social Media Marketing
Social media has information obesity. To stand out, you need visuals that grab attention - fast. That’s where infographics come in. They’re not just neat designs. They’re powerful tools that make complex information easy to understand, quick and visually. And the best...
Visual Storytelling Techniques for Social Media
Social media moves fast. If your content doesn’t stand out, it’s gone in a flash. And that’s where visual storytelling comes in. Visual storytelling isn't about pretty pictures. It’s about telling a story that grabs attention and keeps your audience engaged. But how...
The Basics of a B2B Social Media Content Strategy
A strong B2B social media content strategy isn't optional. Your prospects are online—researching, engaging, and making buying decisions. If your business isn’t there, you’re missing out on major opportunities. Developing a B2B social media content strategy can feel...
Using Minimalist Styling
Minimalist styling in product photography is a smart way to make your products shine. By keeping things simple, you let the product take center stage without distractions. The minimalist style uses clean backgrounds, basic props, and natural lighting to highlight key...
Focus Techniques for Product Photographers
In product photography, focus is everything. A perfectly focused shot showcases a product’s quality, details, and textures, allowing customers to see exactly what they’re getting. But focus goes beyond technical sharpness; it also means directing the viewer’s...
What Are High Resolution Website Images?
Clients come to me for high resolution website images, but they aren't always sure exactly what they need. When it comes to images, "high resolution" can mean different things depending on where you’re using them. For print, high resolution means images have a high...
Optimizing Repurposed Content for Social Media and SEO
Feel like your content isn't reaching as many people as it could? You aren't alone! It's frustrating when you've put in the hard work to create something valuable, but it's not getting the attention it deserves. What if you could amplify your content's impact without...
How to Optimize Product Images for Visual Search
I've written a lot of articles about optimizing product photos for different platforms, but this is the first about how to optimize product images for visual search. If you want people to find your products online, image optimization is a powerful tool that not every...
HDR Photography for Product Photography
HDR photography is a powerful tool that brings out detail in challenging lighting conditions. As a product photographer, I am sometimes asked to shoot commercial images for my clients. Recently, I was hired to shoot a factory — inside and out — where lighting was less...
How to Communicate Visual Goals to a Product Photographer
You spend a lot of money, you hire a great photographer, and still, the photos feel off, missing the mark for your brand and campaign. Somewhere along the path, you and your photographer separated paths on the vision. So how can you make sure that your photographer’s...
How to Align Product Photography with Landing Page Copy for Maximum Impact
Getting visitors to convert on your landing page requires more than just good writing or a well-designed layout. One of the most powerful—and often overlooked—ways to boost conversions is by aligning your product photography with your landing page copy. ...
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Tom provides product photography locally in the Annapolis, Baltimore, Towson, Bethesda, Frederick, Ellicott City, Silver Spring, Rockville, Germantown, Hagerstown, Westminster, Gaithersburg and Ocean City areas of Maryland. He also serves businesses throughout the United States. If you are searching for product photography, reach out to discuss your needs today.