The Product Photography Blog
How to Optimize Product Images for Visual Search
I've written a lot of articles about optimizing product photos for different platforms, but this is the first about how to optimize product images for visual search. If you want people to find your products online, image optimization is a powerful tool that not every...
HDR Photography for Product Photography
HDR photography is a powerful tool that brings out detail in challenging lighting conditions. As a product photographer, I am sometimes asked to shoot commercial images for my clients. Recently, I was hired to shoot a factory — inside and out — where lighting was less...
How to Communicate Visual Goals to a Product Photographer
You spend a lot of money, you hire a great photographer, and still, the photos feel off, missing the mark for your brand and campaign. Somewhere along the path, you and your photographer separated paths on the vision. So how can you make sure that your photographer’s...
How to Align Product Photography with Landing Page Copy for Maximum Impact
Getting visitors to convert on your landing page requires more than just good writing or a well-designed layout. One of the most powerful—and often overlooked—ways to boost conversions is by aligning your product photography with your landing page copy. ...
Styling for Different Audiences
There is a secret to product photos that I'm about to share: styling product photos for your specific audience is a game changer. Have you ever noticed how some product photos instantly catch your eye while others just fade into the background? It's not just about...
Shadow Techniques For Product Photography
Shadow techniques in product photography are more than just a byproduct of lighting. They can be used for adding depth, contrast, and visual interest to your images. Using shadows effectively is both an art and a science. Too much shadow, and your product might look...
The Power of Content Repurposing in Digital Marketing
Do you ever feel like you're stuck on a content treadmill? You're constantly creating new blogs, product photos, videos, and social media posts, but it seems like you're not getting the results you want. What if I told you there's a smarter way to get more out of the...
Advanced Techniques for Transforming Product Photos into Engaging Videos
In my article: How to Repurpose Product Photography for Video Content, you learned how to turn your product photos into simple videos. But what if you could make them even more captivating? It's time to step up your game with advanced techniques. These methods will...
How Product Photography Impacts Brand Perception
My father once told me, your reputation is everything. How people see you is how you will be treated. That holds true in today's marketplace, your brand perception is everything. It’s not just about what you say your brand represents—it’s about how consumers see and...
Marketing Campaigns for Product-Based Businesses
Running a successful marketing campaign takes more than just a clever slogan or catchy ad. For product-based businesses, it’s all about how you showcase your products. That’s where professional product photography can make a huge difference. Whether you’re launching a...
How to Repurpose Product Photography for Video Content
Do you have product photos gathering digital dust? Imagine turning those images into eye-catching videos without starting from scratch. By repurposing your product photography into video content, you can breathe new life into your marketing efforts. Videos grab...
Best Practices for Using 360° Product Photography on Landing Pages
Thinking about using 360° product photography on your landing pages? Smart move! Every day, online sales seem to become more difficult. People are bombarded with ads and content from companies big and small. Getting your product in front of them and then keeping...
How to Use Product Photography to Increase Time on Page
Getting visitors to land on your page is only half the battle. To turn those visitors into customers, you need to keep them engaged, and one of the most powerful tools to achieve this is product photography. Using visually compelling, high-quality images can...
Discover How Professional Photography Can Elevate Your Brand
Get a Custom Quote Tailored to Your Specific Needs
Take a minute to fill out the form below. Doing so will help me understand your product photography needs. Once I receive your information, I'll reach out to you personally to discuss the project in more detail and create a customized quote for you.
You may also text me at: 410-596-4127 or E-mail me at: tom@tomcrowl.com
Tom provides product photography locally in the Annapolis, Baltimore, Towson, Bethesda, Frederick, Ellicott City, Silver Spring, Rockville, Germantown, Hagerstown, Westminster, Gaithersburg and Ocean City areas of Maryland. He also serves businesses throughout the United States. If you are searching for product photography, reach out to discuss your needs today.