Using Reflectors and Diffusers in Jewelry Photography
The secret to stunning jewelry photography often lies in the mastery of light. While lighting setups and cameras are part of the bigger picture, it is, the subtle manipulation of light through reflectors and diffusers that can take your jewelry photos from good to...
Visual Storytelling: The Heart of Content Marketing
Why Visual Storytelling and Content Marketing Should Be Together. Today’s audiences don’t just want to be sold products—they want to connect with a brand’s story. Visual storytelling allows businesses to engage their audience in a way that goes beyond text...
Choosing the Right Product Photographer for Your Content Strategy
Why Choosing the Right Product Photographer Matters Your product photography can make or break your content strategy. From social media & websites, to ad campaigns, the images representing your brand need to align with your goals and convey your brand’s message....
Styling Jewelry for Photography
Styling jewelry for photography is both an art and a science. It’s not just about capturing a beautiful piece but about presenting it in a way that highlights its best features and draws the viewer’s eye. A well-styled image can make the difference between a piece...
The Evolution of Content Marketing with Visuals
Content marketing has come a long way from the early days of text-heavy blogs and articles. Over time, the rise of images, videos, and other visual content has transformed the way brands communicate and connect with their audiences. As technology improved and...
How Product Photography Strengthens Content Marketing
In content marketing, visuals aren’t just a nice addition—they’re a must. When you’re sharing posts on social media, writing a blog, or sending emails, high-quality images grab attention and keep your audience interested. But not all visuals are created equal....
Using Natural Light in Product Photography:
How to Use Natural Light for Stunning Product Shots Natural light is one of the most accessible and versatile tools in a photographer’s arsenal, especially when it comes to product photography. It offers a cost-effective way to capture stunning images without the need...
How to Create a Weekly Social Media Content Plan That Works
Creating a weekly social media content plan is one of the smartest ways to stay organized and keep your brand active online. It doesn’t matter if you’re managing one platform or several, a plan helps you stay consistent, avoid last-minute scrambling, and...
Measuring the ROI of Product Photography in Content Marketing
Why Measuring ROI for Product Photography Matters From driving sales to enhancing brand perception, high-quality visuals play a significant role in capturing your audience’s attention and turning interest into action. However, investing in product photography also...
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About Tom Crowl
Tom Crowl is a product photographer with a sharp eye for detail, honed over 35 years in corporate entertainment. He specializes in creating compelling images that elevate brands, working with clients ranging from small businesses to larger e-commerce and consumer goods companies. Tom's photography goes beyond aesthetics, focusing on visuals that drive engagement and business growth.
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Improve Your DIY Product Photos
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Improve Your DIY Product Photos
Download my free guide and discover 12 D.I.Y. actionable tips to improve your product images.
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