The Product Photography Blog
How to Communicate Visual Goals to a Product Photographer
You spend a lot of money, you hire a great photographer, and still, the photos feel off, missing the mark for your brand and campaign. Somewhere along the path, you and your photographer separated paths on the vision. So how can you make sure that your photographer’s...
Content Creation vs. Content Marketing
The lines between content creation and content marketing often blur, yet each plays a distinct role in driving business success. Content creation is the art of crafting compelling messages and visuals, from blog posts and videos to specialized photography, including...
The Basics of Planning Social Media Content
Social media isn’t just another channel; it’s the lifeline of brand visibility and customer engagement. That's why winging it with your social media content isn’t going to cut it anymore. If you want to stand out in the crowded feed, you need a well-thought-out plan....
Artificial Lighting Techniques For Product Photography
Mastering artificial lighting techniques gives a photographer unparalleled control when it comes to results. Lighting is everything. The way a product is lit can make the difference between a captivating image that draws customers in and one that gets overlooked....
Photography Monthly Retainer Services That Maximize Your Marketing Budget
If you're in the thick of planning your marketing strategies, there's a good chance you're grappling with how to keep your visual content fresh and engaging without breaking the bank or burning out your creative team. Enter the concept of photography monthly retainer...
Color Theory in Product Styling for Photography
Color theory in product styling for photography, offers you the ability to evoke emotions, influence consumer behavior, and create a strong visual connection between a brand and its audience. Understanding and applying color theory to your work can significantly...
Shooting Jewelry on Models
Photographing jewelry on models is an art. When you’re capturing an elegant necklace draped on a model's neck or a stunning ring on a hand, the challenge lies in highlighting the jewelry’s beauty while ensuring the model enhances rather than distracts from the piece....
Content marketing vs Product marketing
If you’re running a small business, you know how important it is to connect with your customers. Marketing can seem like a puzzle, especially when deciding between content marketing and product marketing. Each approach has its own strengths. Using them wisely can...
Macro Photography for Product Photography
When it comes to product photography, details matter, and macro photography can set your images apart. Imagine showcasing the intricate stitching on a leather bag, the delicate engraving on a piece of jewelry, or the fine texture of a handcrafted item, highlighting...
Importance of Product Photography on Social Media in Driving Sales
Social media isn’t just a place to connect with friends and family—it’s become a critical platform for businesses to showcase their products and build their brand. With the sheer volume of content being uploaded every second, standing out requires more than just...
How Much Does an Ecommerce Photoshoot Cost?
The most frequently asked question I get is, "how much does an ecommerce photoshoot cost?" When you're running an online store, photos are key to making sales. They show your product to the world. But as you search for pricing, it seems you can't get a straight...
Composition in Product Photography
Capturing a stunning product photograph is more than just having a good camera or lighting setup. The secret lies in mastering composition. No matter where you are in your photography journey, understanding the principles of composition can transform your images from...
Planning A Social Media Photo Shoot
Planning a social media photo shoot is more than just snapping a few pictures. Properly planned, it is an opportunity to create visual content that connects with your audience and aligns with your brand's message. In a world where visuals speak louder than words, the...
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Tom provides product photography locally in the Annapolis, Baltimore, Towson, Bethesda, Frederick, Ellicott City, Silver Spring, Rockville, Germantown, Hagerstown, Westminster, Gaithersburg and Ocean City areas of Maryland. He also serves businesses throughout the United States. If you are searching for product photography, reach out to discuss your needs today.