An Introduction to Jewelry Photography
One lackluster image could cost a jeweler thousands of dollars in lost sales. In a world where visual content rules, especially in the luxury market, the quality of your jewelry photography can be the difference between closing a sale or losing a customer. When a...
Online Retail Photography That Boosts e-Commerce Sales
Online retail photography of your products are often the first thing potential customers notice. They’re not just pictures—they’re the virtual handshake that can either lead to a sale or send someone clicking away. With online shopping booming, the quality of your...
How to Plan for Social Media Content During Holidays
Why plan for social media content during holidays? Because they present unique opportunities to engage with your audience, boost brand visibility, and drive sales. To maximize these opportunities, you need to have a well-thought-out plan for your holiday social media...
Using Hashtags with Product Photos
Are hashtags even a thing anymore? Some people say no, including Adam Mosseri, head of Instagram. Some people say yes, they are and you should be using hashtags with product photos to increase the visibility and discoverability of your product photos on social media....
How to Maximize Your Marketing Budget
Knowing how to maximize your marketing budget allows you to achieve great results without overspending. One of the most effective ways to stretch your budget is investing in high-quality visuals that may be used across different platforms. Visual content can be...
Optimizing Photos for LinkedIn
Making a strong first impression is important on LinkedIn, and visuals play an important part in that. By optimizing your photos for LinkedIn, you’ll be able to present yourself as qualified and confident. It won’t matter if you’re sharing a company...
Creating Engaging Social Media Content
You obviously understand that creating engaging social media content is important or you wouldn’t be here. I wrote this article because my product photography clients would come to me for advice, after reading lists like: Know Your Audience, Develop a Strategy,...
Understanding the Differences Between Product Photography Service Providers
How do product photography service providers differ? You understand that no two businesses are the same, so understanding the differences between product photography service providers is crucial for businesses looking to elevate their brand using high-quality images....
How to Plan Content Around Social Media Trends
Social media trends can change in the blink of an eye, and keeping up with these trends is important for maintaining relevance and engagement. Planning content around these trends can significantly boost your visibility and allow you to forge connections with your...
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About Tom Crowl
Tom Crowl is a product photographer with a sharp eye for detail, honed over 35 years in corporate entertainment. He specializes in creating compelling images that elevate brands, working with clients ranging from small businesses to larger e-commerce and consumer goods companies. Tom's photography goes beyond aesthetics, focusing on visuals that drive engagement and business growth.
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Improve Your DIY Product Photos
Download my free guide and discover 12 D.I.Y. actionable tips to improve your product images.
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Improve Your DIY Product Photos
Download my free guide and discover 12 D.I.Y. actionable tips to improve your product images.
Get Your Free Tips