Product Photography Blog - Page 14 of 39 - Tom Crowl

Editing Photos for Social Media

Editing your photos for social media is a must if you want images that stand out in the feed. As a product photographer who helps business owners with product photography and social media content, I promise you, the right edits can transform a good image into a great...

Mastering Light Painting for Stunning Product Photography

Product Photography Tips and Techniques

One of my favorite forms of artistic expression is light painting for product photography. It is always different, unique, vibrant and a challenge that offers so many possibilities, your imagination goes wild during the shoot! Not familiar with it? Light painting is...

How to Organize Your Photo Library – Tips for Marketing Professionals and Small Businesses

Commercial Photography Tips and Insights for Businesses

If you are in business, you are in digital marketing, like it or not. With the speed that things move, having quick access to your visual assets is crucial. A well-organized photo library not only saves time but also makes sure that your brand’s imagery is...

How to Integrate Product Launches into Your Social Media Content Calendar

Advanced Marketing Strategies and Techniques

Launching a new product is a pivotal moment for any business, and social media can be a game-changer in driving awareness and engagement. You already know the key to a successful product launch lies in meticulous planning and seamless integration into your social...

High-End Product Photography Services That Elevate Your Brand

Business Insights for Marketing Professionals

High-end product photography services play a crucial role in enhancing your brand image, boosting sales, and engaging customers. Whether you are an e-commerce business or a boutique brand, investing in professional product photography is essential. Let’s explore...

The Importance of Consistency in Social Media Posting

Advanced Marketing Strategies and Techniques

Ever feel like your social media posts are disappearing into the void? You’re not alone. One of the biggest challenges for businesses and brands is staying consistent. If you don’t show up regularly, your audience forgets about you—and fast. Consistency isn’t just...

Using Stories for Product Photography

Advanced Marketing Strategies and Techniques

Stories on platforms like Instagram and Facebook have become important tools for engaging audiences in a more dynamic and interactive way. These temporary, 24-hour posts offer a unique opportunity to showcase product photography in a compelling, narrative-driven...

Key Metrics to Track for Measuring the Success of a Visual Campaign

Advanced Marketing Strategies and Techniques

Measuring the success of a visual campaign involves tracking various key performance indicators (KPIs) that provide insights into how well the campaign is performing. Here’s a guide to the essential metrics you should monitor. Brand Awareness Metrics Reach...

The Role of Analytics in Social Media Content Planning

Advanced Marketing Strategies and Techniques

Social media content planning without analytics is like driving with your eyes closed. You might get somewhere, but the journey will be filled with problems, and you’ll miss a lot of opportunities along the way. Analytics provide the insights needed to refine your...

From Concept to Creation | Building a Creative Visual Campaign

Advanced Marketing Strategies and Techniques

Building a creative visual campaign that stands out involves more than just having a good idea. It’s about planning, executing, and optimizing your vision to connect with your audience. Here’s a step-by-step guide to help you build a creative visual...