The Product Photography Blog
The Importance of Creative Direction in Product Photography
Product photography is about capturing the essence of your brand and telling a story that connects with your audience. That’s where creative direction comes in. Without a clear vision, even the best photographer could miss the mark. Creative direction ensures that...
Styling for Different Audiences
There is a secret to product photos that I'm about to share: styling product photos for your specific audience is a game changer. Have you ever noticed how some product photos instantly catch your eye while others just fade into the background? It's not just about...
Shadow Techniques For Product Photography
Shadow techniques in product photography are more than just a byproduct of lighting. They can be used for adding depth, contrast, and visual interest to your images. Using shadows effectively is both an art and a science. Too much shadow, and your product might look...
The Power of Content Repurposing in Digital Marketing
Do you ever feel like you're stuck on a content treadmill? You're constantly creating new blogs, product photos, videos, and social media posts, but it seems like you're not getting the results you want. What if I told you there's a smarter way to get more out of the...
Advanced Techniques for Transforming Product Photos into Engaging Videos
In my article: How to Repurpose Product Photography for Video Content, you learned how to turn your product photos into simple videos. But what if you could make them even more captivating? It's time to step up your game with advanced techniques. These methods will...
How Product Photography Impacts Brand Perception
My father once told me, your reputation is everything. How people see you is how you will be treated. That holds true in today's marketplace, your brand perception is everything. It’s not just about what you say your brand represents—it’s about how consumers see and...
Marketing Campaigns for Product-Based Businesses
Running a successful marketing campaign takes more than just a clever slogan or catchy ad. For product-based businesses, it’s all about how you showcase your products. That’s where professional product photography can make a huge difference. Whether you’re launching a...
How to Repurpose Product Photography for Video Content
Do you have product photos gathering digital dust? Imagine turning those images into eye-catching videos without starting from scratch. By repurposing your product photography into video content, you can breathe new life into your marketing efforts. Videos grab...
Best Practices for Using 360° Product Photography on Landing Pages
Thinking about using 360° product photography on your landing pages? Smart move! Every day, online sales seem to become more difficult. People are bombarded with ads and content from companies big and small. Getting your product in front of them and then keeping...
How to Use Product Photography to Increase Time on Page
Getting visitors to land on your page is only half the battle. To turn those visitors into customers, you need to keep them engaged, and one of the most powerful tools to achieve this is product photography. Using visually compelling, high-quality images can...
Content Strategy for Product-Based Brands
You've got to sell product to stay in business, and that means having content that stands out and captures people's attention so they notice your brand. You aren't alone, every product-based business needs a plan to help their content stand out. That’s where a solid...
Using Patterns in Product Styling
Patterns are powerful. They make your product photos more interesting and guide your viewer's eyes. You may use repeating shapes, textures, or colors, all of these patterns add structure to your images, making them stand out. When you use patterns in product styling,...
Best Props for Jewelry Photography
Let me guess ... you’re planning on photographing jewelry and wondering what props you could use. How'd I do? The word jewelry covers a wide range of styles, from luxury items to simple designs, and props can play a huge role in how they are presented. The right props...
Discover How Professional Photography Can Elevate Your Brand
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You may also text me at: 410-596-4127 or E-mail me at: tom@tomcrowl.com
Tom provides product photography locally in the Annapolis, Baltimore, Towson, Bethesda, Frederick, Ellicott City, Silver Spring, Rockville, Germantown, Hagerstown, Westminster, Gaithersburg and Ocean City areas of Maryland. He also serves businesses throughout the United States. If you are searching for product photography, reach out to discuss your needs today.