Using Special Effects in Product Photography
Adding special effects to product photography makes images stand out, grabs attention, and helps tell a story. A splash of water frozen in mid-air. A glowing ring of light around a perfume bottle. A swirling cloud of mist behind a luxury watch. These effects turn...
Safety Tips for Indoor Photography
Indoor product photography might seem safe, but small mistakes can lead to big problems. A loose cable can cause a nasty fall leading to injury and broken equipment. Overloaded power strips can start fires. Heavy lights can tip over and damage your gear—or worse, hurt...
How to Use Photography to Boost Organic Reach for E-commerce on Social Media
Getting your eCommerce products noticed on social media can feel like an uphill battle. With ever-changing algorithms and increasing competition, it’s harder than ever to achieve organic reach. But there’s one secret weapon that can help you stand out: high-quality...
How to Use Photography to Launch New E-commerce Products on Social Media
Launching a new product is one of the most exciting, yet challenging moments for any e-commerce brand. To make a big impact, you need more than just a great product—you need the right strategy to grab attention and build excitement. That’s where product photography...
Product Photography Angles – A Complete Guide for Capturing Every Detail
In product photography, angles do more than just frame a shot—they define how a customer sees and experiences a product. The right angle (not to be confused with a right angle) can highlight a product’s features, reveal texture, and even create a sense of scale....
How to Use Product Photography to Build Trust in Your Content Marketing
In the online marketing world, trust is everything. Inconsistent branding can cost you customers. Why? Because consumers are more skeptical than ever. They want to be sure they can trust your brand before they buy. You don’t just need a great product. It’s about...
The Importance of Creative Direction in Product Photography
Product photography is about capturing the essence of your brand and telling a story that connects with your audience. That’s where creative direction comes in. Without a clear vision, even the best photographer could miss the mark. Creative direction ensures that...
The Power of Infographics in Social Media Marketing
Social media has information obesity. To stand out, you need visuals that grab attention – fast. That’s where infographics come in. They’re not just neat designs. They’re powerful tools that make complex information easy to understand, quick and visually. And...
Visual Storytelling Techniques for Social Media
Social media moves fast. If your content doesn’t stand out, it’s gone in a flash. And that’s where visual storytelling comes in. Visual storytelling isn’t about pretty pictures. It’s about telling a story that grabs attention and keeps your audience engaged. But...
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About Tom Crowl
Tom Crowl is a product photographer with a sharp eye for detail, honed over 35 years in corporate entertainment. He specializes in creating compelling images that elevate brands, working with clients ranging from small businesses to larger e-commerce and consumer goods companies. Tom's photography goes beyond aesthetics, focusing on visuals that drive engagement and business growth.
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Improve Your DIY Product Photos
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Improve Your DIY Product Photos
Download my free guide and discover 12 D.I.Y. actionable tips to improve your product images.
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