Revitalizing Your Website: Creative Image Sourcing and Effective A/B Testing
The visual appeal of your website plays a pivotal role in attracting and retaining visitors. Regular updating of your website with fresh, engaging images is crucial. But how do you source these images creatively and ensure they resonate with your audience? This...
The Complete Guide to Ecommerce Product Photography (2024)
If you’re here, you already know that high-quality ecommerce product photography is the secret sauce to boosting your online sales. Think about it—how many times have you clicked “add to cart” just because the product image was too good to resist?...
History of Product Photography
We’re about to take a fascinating journey through the history of product photography. Fascinating? Definitely. Photography wasn’t just about taking images of historical figures and places. Since inception, it has been utilized by savvy marketers who saw the...
Keeping Your Website Visually Fresh: Best Practices for Updating Images
Regularly updating images so your website’s visual content is fresh, is crucial for maintaining user engagement and enhancing SEO. New website images can breathe life into your online presence, keeping it relevant and appealing. Here, we’ll be discussing...
Top 12 Image Optimization Mistakes: A Guide For Marketing Professionals
Visual content reigns supreme, and the importance of image optimization for marketing cannot be overstated. As a marketing professional, your goal is to capture the audience’s attention and ensure your visual content is working hard to boost your SEO efforts....
Hiring A Product Photographer Near Westminster, MD.
If you’re here, you’re probably thinking about hiring a product photographer near Westminster, MD, right? Well, you’ve landed in the right place. I’m Tom Crowl, your (mostly) friendly neighborhood photographer who’s ready to bring your products to life! Let’s chat...
Perfecting Your Product Showcase: Assessing Product Photos
In marketing, product images aren’t just pictures; they are the heart of your brand’s visual identity and a crucial element in driving customer engagement and sales. Assessing the quality of these images and identifying areas for improvement is key to...
Picture-Perfect Strategy: The Role of Product Photography in Marketing
Digital product photography marketing isn’t about snapping pretty pictures; it’s a strategic powerhouse that can catapult your brand into the spotlight. Imagine walking down a bustling street filled with stores. What catches your eye? The vibrant display...
The Art Of The Advertising Photographer
Introduction to the Art of the Advertising Photographer Imagine a world where every product tells a story, where every image isn’t just a snapshot but a narrative. That’s the realm of the advertising photographer. It’s not just about capturing...
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About Tom Crowl
Tom Crowl is a product photographer with a sharp eye for detail, honed over 35 years in corporate entertainment. He specializes in creating compelling images that elevate brands, working with clients ranging from small businesses to larger e-commerce and consumer goods companies. Tom's photography goes beyond aesthetics, focusing on visuals that drive engagement and business growth.
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Improve Your DIY Product Photos
Download my free guide and discover 12 D.I.Y. actionable tips to improve your product images.
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Improve Your DIY Product Photos
Download my free guide and discover 12 D.I.Y. actionable tips to improve your product images.
Get Your Free Tips