How to Communicate Visual Goals to a Product Photographer
You spend a lot of money, you hire a great photographer, and still, the photos feel off, missing the mark for your brand and campaign. Somewhere along the path, you and your photographer separated paths on the vision. So how can you make sure that your photographer’s...
How to Align Product Photography with Landing Page Copy for Maximum Impact
Getting visitors to convert on your landing page requires more than just good writing or a well-designed layout. One of the most powerful—and often overlooked—ways to boost conversions is by aligning your product photography with your landing page copy. ...
Styling for Different Audiences
There is a secret to product photos that I’m about to share: styling product photos for your specific audience is a game changer. Have you ever noticed how some product photos instantly catch your eye while others just fade into the background? It’s not...
Shadow Techniques For Product Photography
Shadow techniques in product photography are more than just a byproduct of lighting. They can be used for adding depth, contrast, and visual interest to your images. Using shadows effectively is both an art and a science. Too much shadow, and your product might look...
The Power of Content Repurposing in Digital Marketing
Do you ever feel like you’re stuck on a content treadmill? You’re constantly creating new blogs, product photos, videos, and social media posts, but it seems like you’re not getting the results you want. What if I told you there’s a smarter way...
Advanced Techniques for Transforming Product Photos into Engaging Videos
In my article: How to Repurpose Product Photography for Video Content, you learned how to turn your product photos into simple videos. But what if you could make them even more captivating? It’s time to step up your game with advanced techniques. These methods...
How Product Photography Impacts Brand Perception
My father once told me, your reputation is everything. How people see you is how you will be treated. That holds true in today’s marketplace, your brand perception is everything. It’s not just about what you say your brand represents—it’s about how consumers see...
Marketing Campaigns for Product-Based Businesses
Running a successful marketing campaign takes more than just a clever slogan or catchy ad. For product-based businesses, it’s all about how you showcase your products. That’s where professional product photography can make a huge difference. Whether you’re launching a...
How to Repurpose Product Photography for Video Content
Do you have product photos gathering digital dust? Imagine turning those images into eye-catching videos without starting from scratch. By repurposing your product photography into video content, you can breathe new life into your marketing efforts. Videos grab...
Need Photos
That Drive Sales?
Hi, I’m Tom Crowl. My mission is to create product images that sell. Are you ready to make your products stand out?
LET'S CHAT
About Tom Crowl
Tom Crowl is a product photographer with a sharp eye for detail, honed over 35 years in corporate entertainment. He specializes in creating compelling images that elevate brands, working with clients ranging from small businesses to larger e-commerce and consumer goods companies. Tom's photography goes beyond aesthetics, focusing on visuals that drive engagement and business growth.
LEARN MORE
Improve Your DIY Product Photos
Download my free guide and discover 12 D.I.Y. actionable tips to improve your product images.
Get Your Free Tips
Improve Your DIY Product Photos
Download my free guide and discover 12 D.I.Y. actionable tips to improve your product images.
Get Your Free Tips