The Power of Infographics in Social Media Marketing
Social media has information obesity. To stand out, you need visuals that grab attention – fast. That’s where infographics come in. They’re not just neat designs. They’re powerful tools that make complex information easy to understand, quick and visually. And...
Visual Storytelling Techniques for Social Media
Social media moves fast. If your content doesn’t stand out, it’s gone in a flash. And that’s where visual storytelling comes in. Visual storytelling isn’t about pretty pictures. It’s about telling a story that grabs attention and keeps your audience engaged. But...
The Basics of a B2B Social Media Content Strategy
A strong B2B social media content strategy isn’t optional. Your prospects are online—researching, engaging, and making buying decisions. If your business isn’t there, you’re missing out on major opportunities. Developing a B2B social media content strategy can...
Using Minimalist Styling
Minimalist styling in product photography is a smart way to make your products shine. By keeping things simple, you let the product take center stage without distractions. The minimalist style uses clean backgrounds, basic props, and natural lighting to highlight key...
Focus Techniques for Product Photographers
In product photography, focus is everything. A perfectly focused shot showcases a product’s quality, details, and textures, allowing customers to see exactly what they’re getting. But focus goes beyond technical sharpness; it also means directing the viewer’s...
What Are High Resolution Website Images?
Clients come to me for high resolution website images, but they aren’t always sure exactly what they need. When it comes to images, “high resolution” can mean different things depending on where you’re using them. For print, high resolution means...
Optimizing Repurposed Content for Social Media and SEO
Feel like your content isn’t reaching as many people as it could? You aren’t alone! It’s frustrating when you’ve put in the hard work to create something valuable, but it’s not getting the attention it deserves. What if you could amplify...
How to Optimize Product Images for Visual Search
I’ve written a lot of articles about optimizing product photos for different platforms, but this is the first about how to optimize product images for visual search. If you want people to find your products online, image optimization is a powerful tool that not...
HDR Photography for Product Photography
HDR photography is a powerful tool that brings out detail in challenging lighting conditions. As a product photographer, I am sometimes asked to shoot commercial images for my clients. Recently, I was hired to shoot a factory — inside and out — where lighting was less...
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About Tom Crowl
Tom Crowl is a product photographer with a sharp eye for detail, honed over 35 years in corporate entertainment. He specializes in creating compelling images that elevate brands, working with clients ranging from small businesses to larger e-commerce and consumer goods companies. Tom's photography goes beyond aesthetics, focusing on visuals that drive engagement and business growth.
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Improve Your DIY Product Photos
Download my free guide and discover 12 D.I.Y. actionable tips to improve your product images.
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Improve Your DIY Product Photos
Download my free guide and discover 12 D.I.Y. actionable tips to improve your product images.
Get Your Free Tips