The Product Photography Blog
The Basics of a B2B Social Media Content Strategy
A strong B2B social media content strategy isn't optional. Your prospects are online—researching, engaging, and making buying decisions. If your business isn’t there, you’re missing out on major opportunities. Developing a B2B social media content strategy can feel...
Case Studies: How Top Brands Used Motion Blur to Elevate Their Product Campaigns
While not often seen in commercial advertising, there are some top brand product campaigns that have used motion blur images to stand out. When incorporated properly, motion blur isn't just a photography technique—it's a storytelling tool that top brands have...
Creative Ideas to Enhance Your Product Photos with Motion Blur
Searching for motion blur ideas? You're in the right place. This is article 6 of an 8 part series on motion blur for product photography. If you aren't a product photographer, that's okay, because you will still get some ideas to play with! See, motion blur isn't...
Enhancing Motion Blur in Product Photos – Post-Processing with Photoshop and Lightroom
Welcome to part 5 of an 8 part series on using motion blur in product photography. This article covers post-processing motion blur in Photoshop and Lightroom. Capturing motion blur with your camera is just the first step. To make your images really shine, you need to...
Advanced Motion Blur Techniques and Troubleshooting Tips for Product Photography
Motion blur can be tricky when it comes to product photography. That is why today we'll discuss not only advanced motion blur techniques, but also troubleshooting tips to help you along the way.This is part four of an 8 article series on Motion Blur Photography for...
How to Capture Stunning Motion Blur in Product Photography: A Step-by-Step Guide
When done right, capturing motion blur in product photography can really make your product photos stand out. This is part three of an 8 part series on motion blur techniques in photography. Each article focuses on an aspect of motion blur and is linked below in an...
Essential Equipment and Camera Settings for Capturing Motion Blur
Welcome to part two of my in-depth series, in this section we will be discussing equipment and camera settings for capturing motion blur. The series is a set of 8 articles that each focus on an aspect motion blur in photography. This way, you won't have to sift...
Motion Blur Techniques – the Creative Use of Motion Blur in Product Photos
Unlocking Creativity with Motion Blur in Product Photography Motion blur isn't just a mistake to avoid. When used right, it adds life and movement to your photos. In product photography, sharpness is king. But introducing motion blur can set your images apart. Before...
The Impact of Poor Visuals on Content Marketing
Visuals are everything in the digital world. A picture or video can grab someone’s attention instantly, but poor visuals? They do the exact opposite. Low-quality images can damage your brand’s reputation, make people click away, and even stop them from buying. No...
DIY Props for Product Photography
Props can play an important role in product photography. They have the ability to turn simple shots into compelling visuals. It doesn't matter if you're shooting for an: ◈ online store, ◈ a social media campaign, or a ◈ print catalog, the right props can elevate your...
Stop Motion Animation Tips for Beginners
Welcome to my article on stop motion animation tips for beginners. Stop motion animation is a fun and creative way to bring objects to life. Whether you’re using toys, clay figures, products or household items, the process is about making small movements and capturing...
The Role of Product Photography in Brand Storytelling
Consumers are bombarded with countless product options every day. What makes one brand stand out over another? More often than not, the answer lies in storytelling. But storytelling isn’t just about words—it's about the visuals too. This is where product photography...
How to Incorporate Brand Guidelines into Product Photography
Brand guidelines are the backbone of any successful visual marketing strategy. They define your brand’s identity, ensuring consistency across all platforms. But when it comes to product photography, incorporating these guidelines can be tricky. You want to create...
Discover How Professional Photography Can Elevate Your Brand
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Tom provides product photography locally in the Annapolis, Baltimore, Towson, Bethesda, Frederick, Ellicott City, Silver Spring, Rockville, Germantown, Hagerstown, Westminster, Gaithersburg and Ocean City areas of Maryland. He also serves businesses throughout the United States. If you are searching for product photography, reach out to discuss your needs today.