Content Strategy for Product-Based Brands
You’ve got to sell product to stay in business, and that means having content that stands out and captures people’s attention so they notice your brand. You aren’t alone, every product-based business needs a plan to help their content stand out....
Using Patterns in Product Styling
Patterns are powerful. They make your product photos more interesting and guide your viewer’s eyes. You may use repeating shapes, textures, or colors, all of these patterns add structure to your images, making them stand out. When you use patterns in product...
Best Props for Jewelry Photography
Let me guess … you’re planning on photographing jewelry and wondering what props you could use. How’d I do? The word jewelry covers a wide range of styles, from luxury items to simple designs, and props can play a huge role in how they are presented. The...
Common Mistakes in Product Styling
In product photography, the spotlight often shines on the technical side—lighting, camera settings, and composition. But what about the styling? How you present the product can make all the difference between a photo that grabs attention and one that falls flat. Good...
Creating Dynamic Arrangements for Product Photos
Your product photos need to do more than look good. They need to stand out. It’s not just about having a great product, although that helps – it’s about how you arrange and style it for your marketing. A dynamic product arrangement can be the difference between...
The Role of Product Photography in Content Marketing
Today’s content marketing is all about capturing attention fast. People scroll through endless posts, blogs, and social media feeds, and what catches their eye first? Images. High-quality product photography isn’t just nice to have—it’s a must. From selling on...
How Product Photography Can Differentiate Your Content
Imagine you love chocolate, you are scrolling and see both photos A. & B. from the image above. Which would you prefer? There is nothing wrong with either product photo, but what they say to consumers is very different. Today we live in a world oversaturated with...
The Psychology of Images in Content Marketing
Images play a major role in capturing attention and conveying messages online. From a blog post, to designing a social media campaign, or developing an email newsletter, the right visuals can raise the visibility rate of your content marketing efforts. Why are images...
Leveraging Product Photography for SEO in Content Marketing
In the competitive landscape of content marketing, product photography isn’t just about showcasing your offerings—it’s a pivotal element that can significantly enhance your SEO performance. High-quality, optimized images not only attract and engage your...
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Hi, I’m Tom Crowl. My mission is to create product images that sell. Are you ready to make your products stand out?
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About Tom Crowl
Tom Crowl is a product photographer with a sharp eye for detail, honed over 35 years in corporate entertainment. He specializes in creating compelling images that elevate brands, working with clients ranging from small businesses to larger e-commerce and consumer goods companies. Tom's photography goes beyond aesthetics, focusing on visuals that drive engagement and business growth.
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Improve Your DIY Product Photos
Download my free guide and discover 12 D.I.Y. actionable tips to improve your product images.
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Improve Your DIY Product Photos
Download my free guide and discover 12 D.I.Y. actionable tips to improve your product images.
Get Your Free Tips