To sell products online, you’ll need photos. The higher the quality, the better chance of attracting attention. Product photography with a white background is the most popular style of e-commerce image. It not only makes your product the star of the image, but also provides a clean and professional look. Today, I’ll go through some tips and techniques to achieve great product photography with white background e-commerce images.
Set up the Background
The first step in achieving a great product photo with a white background is to set up the background correctly. You can use a white seamless paper or fabric as your background, or use a lightbox that diffuses the light and creates an even background. Make sure the background is wrinkle-free and properly lit to avoid shadows or uneven lighting.
Choose the Right Lighting
Photography is a result of light striking a sensor. To get the best image, it’s crucial to use the right kind of lighting. You may want to use natural light, artificial light, or a combination of both. A soft and even lighting effect can be created by softboxes. For more contrast, a ring light can highlight the product’s texture or details.
Use a Tripod
Worried about blurry images? Try using a tripod, that’s what the pros do! Tripods keep your camera from shaking and help you keep the same angle and composition. This is important if you want to create a series of similar photos. Make sure your tripod will support the weight of your camera and lens.
Choose the Right Camera and Lens
Professional product photos don’t always mean a professional camera. That is because it isn’t the camera, it is the skill of the photographer. If you know what you are doing, you could take your images with a smartphone. You will get the best results from a professional camera and lens though. For product photography, a DSLR or mirrorless camera with a macro lens is perfect. Together, they will allow you to capture sharp and detailed images.
Edit Your Photos
Professional photos take advantage of retouch and editing. Adobe Photoshop and/or Lightroom are the preferred choice of pros. Adjusting brightness, contrast, and color balance make a huge difference between amatuer and professional. The white background needs to be pure white, or [255,255,255 rgb]. Dust, scratches, or blemishes should be removed.
Don’t have the time or skills to edit your photos? Hire a professional product photographer to do it for you.
Product photography with a white background is an e-commerce necessity. Want a professional product photographer’s help? Fill out the form below. I look forward to discussing your marketing and how my studio can help.
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