To sell products online, you’ll need photos. The higher the quality, the better chance of attracting attention. Product photography with a white background is the most popular style of e-commerce image. It not only makes your product the star of the image, but also provides a clean and professional look. Today, I’ll go through some tips and techniques to achieve great product photography with white background e-commerce images.

e-commerce product photography

Set up the Background

The first step in achieving a great product photo with a white background is to set up the background correctly. You can use a white seamless paper or fabric as your background, or use a lightbox that diffuses the light and creates an even background. Make sure the background is wrinkle-free and properly lit to avoid shadows or uneven lighting.

Choose the Right Lighting

Photography is a result of light striking a sensor. To get the best image, it’s crucial to use the right kind of lighting. You may want to use natural light, artificial light, or a combination of both. A soft and even lighting effect can be created by softboxes. For more contrast, a ring light can highlight the product’s texture or details.

Use a Tripod

Worried about blurry images? Try using a tripod, that’s what the pros do! Tripods keep your camera from shaking and help you keep the same angle and composition. This is important if you want to create a series of similar photos. Make sure your tripod will support the weight of your camera and lens.

products on white background

Choose the Right Camera and Lens

Professional product photos don’t always mean a professional camera. That is because it isn’t the camera, it is the skill of the photographer. If you know what you are doing, you could take your images with a smartphone. You will get the best results from a professional camera and lens though. For product photography, a DSLR or mirrorless camera with a macro lens is perfect. Together, they will allow you to capture sharp and detailed images.

Edit Your Photos

Professional photos take advantage of retouch and editing. Adobe Photoshop and/or Lightroom are the preferred choice of pros. Adjusting brightness, contrast, and color balance make a huge difference between amatuer and professional. The white background needs to be pure white, or [255,255,255 rgb]. Dust, scratches, or blemishes should be removed.

Don’t have the time or skills to edit your photos? Hire a professional product photographer to do it for you.

Product photography with a white background is an e-commerce necessity. Want a professional product photographer’s help? Fill out the form below. I look forward to discussing your marketing and how my studio can help.

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