Shooting Jewelry on Models

Lenses

Macro lenses are an important tool for jewelry photography as they allow you to get close to the subject, capturing fine details that standard lenses might miss. Look for lenses with a focal length between 85mm and 105mm, like the Canon EF 100mm f/2.8L Macro or the Nikon AF-S VR Micro-Nikkor 105mm f/2.8G IF-ED. These lenses provide the flexibility to shoot tight close-ups while maintaining a natural perspective.  For more information on lenses for jewelry photography, click here.

Tripods

Stability is a must when shooting jewelry, especially during close-ups. A sturdy tripod ensures your camera remains steady, allowing you to focus on the details without worrying about camera shake. Tripods with adjustable heads, like the Manfrotto Befree Advanced, offer flexibility in positioning your camera at different angles, helping you find the perfect shot.

Lighting

Proper lighting is a must for your jewelry photos. Lightboxes are a great option for evenly distributing light around your subject, reducing harsh shadows and highlighting the jewelry’s sparkle. LED ring lights, like the Neewer Ring Light Kit, provide consistent, adjustable lighting, perfect for illuminating the model and the jewelry without creating glare or reflections. Adding reflectors and diffusers to your setup can help soften the light and bring out the jewelry’s true colors and textures.

Now let’s look at how to set up your shoot and create an environment that allows the jewelry to shine and your model to complement the piece beautifully.

Setting Up Your Shoot

Creating the right environment is just as important as having the right equipment. A well-planned setup will help you showcase the jewelry’s details while ensuring that the model looks natural and comfortable.

Studio vs. Location

Choosing between a studio and an on-location shoot depends on the mood and style you want to achieve. A studio offers complete control over lighting and background, which is ideal for a clean, professional look. If you’re aiming for a more lifestyle-oriented vibe, shooting on location can add context and tell a story that resonates with your audience.

Backgrounds

The background plays an important role in jewelry photography. It should be simple enough to keep the focus on the jewelry but complement the piece and the model. Neutral tones like whites, grays, and blacks are safe bets, but don’t be afraid to experiment with textures and colors that enhance the jewelry’s appeal. For example, a soft, fabric backdrop can add a touch of luxury, while a wooden surface might give a more rustic feel.

Lighting Techniques

Lighting is everything in jewelry photography. For a studio shoot, start with soft, diffused light to avoid harsh shadows. Lightboxes are excellent for creating even lighting around the jewelry. If you’re shooting on location, natural light can work wonders, but make sure it’s not too harsh. Early morning or late afternoon, known as the golden hour, offers the most flattering natural light.

Using Reflectors and Diffusers

Reflectors and diffusers are your best friends when it comes to controlling light. A reflector bounces light back onto the jewelry, filling in shadows and adding brightness. Diffusers, on the other hand, soften the light, reducing glare and helping to highlight the jewelry’s details. Use them together to achieve a balanced, well-lit image.

Now let’s talk about how to work with models to ensure the jewelry takes center stage in every shot.

Working with Models on Photography Shoots

Photographing jewelry on models requires a delicate balance between showcasing the jewelry and ensuring the model looks natural and elegant.

Here’s how to achieve that balance:

Model Selection

Choosing the right model is the first step in creating compelling jewelry images. The model should match the brand’s aesthetic and have features that complement the jewelry. For example, if you’re shooting bold, statement pieces, a model with strong, defined features might be ideal, whereas delicate jewelry may suit a model with softer, more refined features.

Styling the Model

Styling is key to ensuring the jewelry remains the focus. Keep the model’s wardrobe and makeup simple and in harmony with the jewelry. Neutral tones and understated makeup work well, allowing the jewelry to stand out without competing for attention. Hairstyles should be neat and pulled back if needed, to avoid covering the jewelry.

Posing Techniques

Directing models to pose in ways that highlight the jewelry is extremely important. Encourage natural, relaxed poses that position the jewelry as the centerpiece of the image. For example, if photographing a necklace, a slightly turned head with the neck elongated can create an elegant line that draws attention to the piece. Hands should be posed in a way that complements rings and bracelets without appearing stiff or awkward.

Capturing Natural Poses

To achieve authentic, natural poses, communicate clearly with the model and create a comfortable environment. A good trick is to have the model move naturally between poses, capturing those in-between moments where they aren’t consciously posing. These shots often yield the most genuine and appealing images, with the jewelry catching the light just right.

Where To Find Models For Jewelry Photoshoots

Depending on the level of your photoshoot, models may be found several ways:

Model Agencies:

One of the easiest ways to hire a model is through a licensed modeling agency.  (Make sure they are licensed!) This will definitely not be an inexpensive option, but if you are selling high end jewelry, it is the best method to get a model who will not only match your needs but also be trained for photo modeling.

Instagram:

While there are plenty of modeling websites that list models, the easiest method to find models online is to look on Instagram. Search hashtag #(yourstate)model, #hiremodel or even #modelforhire.  You will find there are plenty of models around and their fees are usually reasonable.  Be sure to tell them the type of shoot you are doing and how the images will be used in case usage changes their rates.  Generally these models won’t charge you a licensing fee beyond the shoot.

Friends and Family:

While not always comfortable in photos, you may want to try incorporating friends and family to help you. This may take a bit more shoot time to get the images you want, but make it fun for them and they will relax into the role of jewelry model!

Shooting Techniques

Capturing jewelry on models requires a combination of technical skill and creative vision. Here’s how to make sure your shots highlight the jewelry’s best features:

Focus Techniques

Achieving sharp focus on the jewelry is essential. Use a narrow aperture (around f/8 to f/16) to ensure the entire piece is in focus, especially when shooting close-ups. Employ manual focus if necessary, to pinpoint the exact details you want to emphasize.

Angles and Composition

Experimenting with different angles can reveal the jewelry’s unique characteristics. For necklaces, a straight-on shot might work, while rings often benefit from a slight tilt to catch the light on the gem. Consider the rule of thirds to place the jewelry in a visually appealing position within the frame. Close-ups are ideal for capturing intricate details, but don’t forget to also shoot wider shots that show how the jewelry complements the model.

Creating Sparkle

To make jewelry sparkle, consider using a small, focused light source aimed directly at the gem or metal surface. This technique can create highlights that bring out the jewelry’s brilliance. Additionally, slight movements or changes in the angle of the light can reveal different facets and textures, making the piece look even more dynamic.

Post-Processing Tips

Post-processing is where you can refine and enhance your jewelry images to make them truly stand out.

Here are some tips to get the most out of your photos:

Basic Retouching

Start with color correction to ensure the jewelry’s true colors are accurately represented. Adjust the brightness and contrast to bring out the details, and fine-tune the exposure if needed. Be cautious with these adjustments, aiming to enhance rather than alter the jewelry’s appearance.

Avoiding Over-Editing

It’s easy to go overboard with editing, but less is often more when it comes to jewelry photography. Keep the retouching subtle to avoid making the jewelry look unnatural. Focus on eliminating distractions like dust or small imperfections without losing the authenticity of the piece.

Advanced Editing

For more intricate edits, you can use selective sharpening techniques to draw attention to the most detailed areas of the jewelry, like a gemstone’s facets or intricate engravings.

Next we’ll explore real-life case studies that demonstrate the techniques discussed in this article, providing you with practical examples of how to apply these methods in your own work.

Jewelry Photography Case Study

To put the techniques we’ve discussed into practice, let’s look at a real-world example that illustrates the process.  (These images were displayed above, you may click on the links below if you wish to go back and look at them.)

Case Study 1: Capturing a Statement Necklace

In this shoot, the goal was to highlight a bold statement necklace on a model. The setup involved using a softbox to create even lighting, with a reflector to bounce light back onto the jewelry, ensuring it sparkled without harsh shadows. The model was styled with a simple, off-the-shoulder top to keep the focus on the necklace. During the shoot, various angles were tried to find the one that best captured the piece’s intricate design. In post-processing, retouching was needed, mainly to adjust the color balance and remove some stray hairs plus any minor distractions.  Click to See.

Case Study 2: Photographing a Delicate Ring

For this project, the focus was on a dainty ring with intricate details. A macro lens was used to capture the fine craftsmanship up close, and a tripod ensured stability during the shoot. The model’s hand was posed gracefully to show off the ring while maintaining a natural look. Lighting was carefully controlled using diffusers to soften shadows and bring out the ring’s shine. Post-processing involved sharpening throughout the entire ring, along with minor adjustments to enhance the ring’s sparkle and clarity.

These case studies demonstrate how thoughtful planning, proper techniques, and careful post-processing can result in stunning jewelry images that captivate viewers.  Click to See.

Common Challenges and Solutions

Photographing jewelry on models presents several unique challenges, but with the right techniques, these can be effectively managed. Here’s how to tackle some of the most common issues:

Dealing with Reflections

Jewelry, especially metals and gemstones, is highly reflective, which can lead to unwanted glare and reflections. To minimize this, use diffused lighting and position your lights at an angle where reflections are less likely to bounce directly into the camera lens. If reflections are still an issue, try adjusting the model’s position or using a polarizing filter to reduce glare.

Photographing Dainty Jewelry

Small, delicate pieces can be tricky to photograph because they require precise focus and lighting. A macro lens is essential for capturing the fine details of dainty jewelry. Consider using a ring light or small softbox to create even lighting without overpowering the piece. Patience is key; take your time to adjust the focus and composition to ensure the jewelry is sharply defined.

Shooting in Different Light Conditions

Whether you’re shooting indoors or outdoors, adapting to different lighting conditions is vital. For indoor shoots, control the light with softboxes, reflectors, and diffusers to create a consistent look. Outdoor shoots can offer beautiful natural light, but be mindful of the time of day; shooting during the golden hour (just after sunrise or before sunset) can provide soft, flattering light that enhances both the jewelry and the model.

With these challenges addressed, you’re ready to create stunning jewelry photography that stands out.

Jewelry photography is one of my favorite forms of product photography. Using these tips and techniques will help you create images that highlight the beauty of both the jewelry and the model, driving engagement and boosting sales.

If you found this guide helpful, stay tuned for more in-depth articles on related topics like lighting techniques, editing tips, and advanced jewelry photography methods.

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