branding Archives - Tom Crowl - Product Photographer

Harmonizing Diversity: Best Practices for Brand Consistency in Website Imagery

Advanced Marketing Strategies and Techniques

Your website’s visual appeal is paramount. While sourcing images from different platforms and creators can enrich your website’s visual narrative, it also poses a challenge: maintaining brand consistency. This article shares best practices for ensuring...

Overcoming Branding Imposter Syndrome through Achievements, Support, and Professional Imagery

Business Insights for Marketing Professionals

Overcoming branding imposter syndrome is a journey that involves: recognizing and celebrating your achievements, seeking support from mentors and peers, and investing in professional branding and custom imagery. Combining these strategies can significantly boost your...

Branding Imposter Syndrome: Understanding, Overcoming, and Thriving

Business Insights for Marketing Professionals

Branding imposter syndrome is a pervasive issue affecting many individuals, especially those striving to build a personal or professional brand. It’s the nagging feeling that you’re a fraud, despite evidence of your competence and success. This article...

The Power of Visual Storytelling in Branding: Crafting a Tale Through Product Photography

Advanced Marketing Strategies and Techniques

Can small businesses and startups use visual storytelling in branding, to make a lasting impact? They should! With consumer attention spans becoming shorter, storytelling has become a pivotal tool for brands to connect and resonate with their audience. Brands like...

How to Brief a Product Photographer: Tips for Effective Communication

Business Insights for Marketing Professionals

Product photography briefs are often overlooked when it comes to start-ups and small businesses. Why is an effective brief so important? When you know how to brief a product photographer, you avoid: • Product photos that don’t capture your brand, • Never...

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