image optimization Archives - Tom Crowl

How to Optimize Product Photography for Content Marketing

Business Insights for Marketing Professionals

Have you seen content marketing that seems to follow you around? Photos that seem to appear over and over again? That’s one of the benefits when you optimize product photography for content marketing. Product photography is much more than just snapping a few...

Product Photography for Email Marketing Campaigns

Business Insights for Marketing Professionals

Today we’ll break down how to use product photography in email marketing campaigns and what steps you need to take to make sure your images are working for you, not against you. Against you? Yes, email marketing is a powerful tool, but only if you can grab and hold...

Top 12 Image Optimization Mistakes: A Guide For Marketing Professionals

Advanced Marketing Strategies and Techniques

Visual content reigns supreme, and the importance of image optimization for marketing cannot be overstated. As a marketing professional, your goal is to capture the audience’s attention and ensure your visual content is working hard to boost your SEO efforts....

SEO Hacks For E-Commerce Product Photos

Online Sales for eCommerce Businesses

E-commerce product photos are a powerful way to attract consumers to your website. If you wonder how to optimize your website images, you are in the right place. This article will explain: What image optimization is How to name images for SEO Adding SEO alt...