Marketing Archives - Tom Crowl - Product Photographer

Content Creation vs. Content Marketing

Advanced Marketing Strategies and Techniques

The lines between content creation and content marketing often blur, yet each plays a distinct role in driving business success. Content creation is the art of crafting compelling messages and visuals, from blog posts and videos to specialized photography, including...

Content marketing vs Product marketing

Advanced Marketing Strategies and Techniques

If you’re running a small business, you know how important it is to connect with your customers. Marketing can seem like a puzzle, especially when deciding between content marketing and product marketing. Each approach has its own strengths. Using them wisely can...

Marketing Your Product Photography

Advanced Marketing Strategies and Techniques

Marketing your product photography services successfully helps you to stand out in a competitive industry. As e-commerce continues to grow, the demand for high-quality product images is more significant than ever. Knowing how to market your skills can help you attract...

Revitalizing Your Website: Creative Image Sourcing and Effective A/B Testing

Advanced Marketing Strategies and Techniques

The visual appeal of your website plays a pivotal role in attracting and retaining visitors. Regular updating of your website with fresh, engaging images is crucial. But how do you source these images creatively and ensure they resonate with your audience? This...

Top 12 Image Optimization Mistakes: A Guide For Marketing Professionals

Advanced Marketing Strategies and Techniques

Visual content reigns supreme, and the importance of image optimization for marketing cannot be overstated. As a marketing professional, your goal is to capture the audience’s attention and ensure your visual content is working hard to boost your SEO efforts....

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