product photography Archives - Page 10 of 47 - Tom Crowl

DIY Props for Product Photography

Props can play an important role in product photography. They have the ability to turn simple shots into compelling visuals. It doesn’t matter if you’re shooting for an: ◈ online store, ◈ a social media campaign, or a ◈ print catalog, the right props can...

The Role of Product Photography in Brand Storytelling

Advanced Marketing Strategies and Techniques

Consumers are bombarded with countless product options every day. What makes one brand stand out over another? More often than not, the answer lies in storytelling. But storytelling isn’t just about words—it’s about the visuals too. This is where product...

How to Incorporate Brand Guidelines into Product Photography

Commercial Photography Tips and Insights for Businesses

Brand guidelines are the backbone of any successful visual marketing strategy. They define your brand’s identity, ensuring consistency across all platforms. But when it comes to product photography, incorporating these guidelines can be tricky. You want to create...

Content Marketing Trends: The Growing Role of Visuals

Advanced Marketing Strategies and Techniques

Why Visuals Are at the Heart of Content Marketing It’s pretty clear that visuals play a leading role in content marketing. From short-form videos, and interactive elements, to user-generated content, visuals are driving how brands connect with audiences. The growing...

Arranging Products for Best Effect

Product Photography Tips and Techniques

Arranging products isn’t just about making them look good. It’s about making them sell. Online or in a store, how you present your products can make or break a sale. But while retailers focus on shelf placement, photographers need to think about how arrangement...

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