professional photography Archives - Tom Crowl

How to Communicate Visual Goals to a Product Photographer

Business Insights for Marketing Professionals

You spend a lot of money, you hire a great photographer, and still, the photos feel off, missing the mark for your brand and campaign. Somewhere along the path, you and your photographer separated paths on the vision. So how can you make sure that your photographer’s...

The Psychology of Images in Content Marketing

Advanced Marketing Strategies and Techniques

Images play a major role in capturing attention and conveying messages online. From a blog post, to designing a social media campaign, or developing an email newsletter, the right visuals can raise the visibility rate of your content marketing efforts. Why are images...

Types of Lighting

Product Photography Tips and Techniques

Understanding the different types of lighting and how to use them can transform your photography. Light is one of the most versatile tools in photography, shaping not just the visibility but the mood, texture, and depth of an image. Whether you’re capturing a serene...

An Introduction to Jewelry Photography

Product Photography Tips and Techniques

One lackluster image could cost a jeweler thousands of dollars in lost sales. In a world where visual content rules, especially in the luxury market, the quality of your jewelry photography can be the difference between closing a sale or losing a customer. When a...

Product Photography in the USA

Product Photography Tips and Techniques

If you’re in the business of selling products, you know how crucial high-quality images are for attracting customers. The demand for professional product photography in the USA is booming, driven by the rise of e-commerce and the need for visually appealing...

« Older Entries