Tom Crowl, Author at Tom Crowl - Product Photographer

Professional Merchandise Photography and DIY Spirit

Commercial Photography Tips and Insights for Businesses

Merchandise Photography: DIY Techniques vs. Pro Precision Merchandise photography, or product photography as it is more commonly known, is a vital part of eCommerce. In a world filled with scams and knock offs, consumers are more wary than ever about making a...

Get a Stop Motion Animation for Your Product: A Seamless Blend of Art and Marketing

Commercial Photography Tips and Insights for Businesses

Elevate Your Brand with Stop Motion Animation: Not Just for Social Media Ever wondered why some brands pop more than others on your feed? Is it magic? Or is it perhaps… stop motion animation? Stop right there, and let’s move into the world of stop...

Product Photography With Models: Boost Sales With the Human Element

Product Photography Tips and Techniques

Product photography with models goes beyond showing a product — it creates an emotional connection. When shoppers see a real person using or wearing an item, they can picture themselves owning it. That connection builds trust and drives sales. Scroll through Instagram...

Overcoming Branding Imposter Syndrome through Achievements, Support, and Professional Imagery

Business Insights for Marketing Professionals

Overcoming branding imposter syndrome is a journey that involves: recognizing and celebrating your achievements, seeking support from mentors and peers, and investing in professional branding and custom imagery. Combining these strategies can significantly boost your...

Crafting the Ultimate Product Photography Mood Board

Product Photography Tips and Techniques

A product photography mood board can be a photographer’s north star, guiding you through a myriad of choices and decisions you have to make. For product photography, where conveying the essence of a product is the goal, mood boards are invaluable. They provide a...