Explore expert insights and strategies on maintaining a fresh website, effective branding, working with a product photographer, and ethical image usage. We also discuss AI applications, legal considerations, and more to elevate your business operations.
Product images are a crucial online touchpoint between brands and consumers. For marketing professionals, understanding how customers perceive these images can unlock valuable insights, driving more effective marketing strategies and product presentations. This...
Embracing a Future Full of Opportunities and Efficiency The world of product photography has come a long way, and the rapid advancements in AI technology are shaping its future like never before. AI is automating various processes, creating stunning visuals,...
Product photography briefs are often overlooked when it comes to start-ups and small businesses. Why is an effective brief so important? When you know how to brief a product photographer, you avoid: • Product photos that don't capture your brand, • Never ending...
Your product is ready and the next step is to frame its story. The right picture will showcase your product in the spotlight it deserves. But how can you be certain that your imagery hits the right note? The key lies in my product photography consultation services....
Using the Concept of Lifestyle Product Photography Ever flipped through a magazine or scrolled Instagram and found yourself captivated by an image of a product in use? Or in an environment that seems to tell a story? That's lifestyle product photography in...
What You Need To Know Before Getting a Quote for Product Photography Have you ever wondered how some products simply seem more appealing than others online? There's a secret behind this. And it's not just the product itself. It's the photography. Not...
Interested in being a product photographer? When I started, I was a complete novice. There was so much product photography equipment available and I had no idea what I'd actually need. So this article will help you find the best product photography equipment for...
A Consultation, or a Chat Between Friends? You might have heard of an artist with a brush, but have you ever met an artist with a lens? That's me. But before I turn your products into a piece of art, let's sit down and chat. While you might not have a...
Everything You Need to Know About Product Photography for Social Media Advertising When it comes to social media advertising, visuals are only half the battle. Photography may stop the scroll, but the copy and offer must speak to the viewer. For ads to work,...
Once upon a time ...Unauthorized use of product photos, led to a legal dispute between Levi Strauss and Abercrombie & Fitch. Levi Strauss hired product photographers. The images were licensed exclusively for advertising and promotional purposes. ...
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That Drive Sales?
Hi, I’m Tom Crowl. My mission is to create product images that sell. Are you ready to make your products stand out?
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About Tom Crowl
Tom Crowl is a product photographer with a sharp eye for detail, honed over 35 years in corporate entertainment. He specializes in creating compelling images that elevate brands, working with clients ranging from small businesses to larger e-commerce and consumer goods companies. Tom's photography goes beyond aesthetics, focusing on visuals that drive engagement and business growth.
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Improve Your DIY Product Photos
Download my free guide and discover 12 D.I.Y. actionable tips to improve your product images.
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Improve Your DIY Product Photos
Download my free guide and discover 12 D.I.Y. actionable tips to improve your product images.
Get Your Free Tips
Take a minute to fill out the form below. Doing so will help me understand your product photography needs. Once I receive your information, I'll reach out to you personally to discuss the project in more detail and create a customized quote for you.
You may also text me at: 410-596-4127 or E-mail me at: tom@tomcrowl.com