Comprehensive product photography tips and techniques tailored for marketing professionals, business owners, and photographers. Explore best practices, equipment recommendations, lighting setups, editing tips, and the importance of high-quality product images to boost sales and branding.
Choosing props for product photography is an art. In product photos, the right props play an important role in transforming an image, making the product a star and highly desirable to the client's target market. They aren't just decorative elements but powerful tools...
Here is your guide through the various types of lighting for product photography. Lighting is one of the most powerful tools at a photographer’s disposal. The way a product is lit has the ability to transform an image, highlighting textures, colors, and details that...
Mastering artificial lighting techniques gives a photographer unparalleled control when it comes to results. Lighting is everything. The way a product is lit can make the difference between a captivating image that draws customers in and one that gets overlooked....
Color theory in product styling for photography, offers you the ability to evoke emotions, influence consumer behavior, and create a strong visual connection between a brand and its audience. Understanding and applying color theory to your work can significantly...
When it comes to product photography, details matter, and macro photography can set your images apart. Imagine showcasing the intricate stitching on a leather bag, the delicate engraving on a piece of jewelry, or the fine texture of a handcrafted item, highlighting...
Capturing a stunning product photograph is more than just having a good camera or lighting setup. The secret lies in mastering composition. No matter where you are in your photography journey, understanding the principles of composition can transform your images from...
Wondering what the best focal length for product photography is? As a professional product photographer, I often reach for my 24-70mm RF Canon lens and 100mm RF Macro lens. Different focal lengths change how your product looks in pictures, and choosing the right focal...
The most common question I get from people interested in taking their own product photos is: What are the best cameras for product photography? Honestly, it isn't the camera, it is the skill of the photographer, so my answer is usually, the camera you have. I've seen...
Welcome to an Introduction to Product photography! Product photography is an essential aspect of e-commerce and marketing, playing an important role in how products are perceived by potential customers. High-quality images can significantly impact buying decisions,...
Crafting minimalist photography is all about balance, intuition, and innovation. The minimalist product photography techniques below will help you discover the keys to creating the results you want to achieve. While my Ultimate Guide to Minimalist Product Photography:...
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About Tom Crowl
Tom Crowl is a product photographer with a sharp eye for detail, honed over 35 years in corporate entertainment. He specializes in creating compelling images that elevate brands, working with clients ranging from small businesses to larger e-commerce and consumer goods companies. Tom's photography goes beyond aesthetics, focusing on visuals that drive engagement and business growth.
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Improve Your DIY Product Photos
Download my free guide and discover 12 D.I.Y. actionable tips to improve your product images.
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Take a minute to fill out the form below. Doing so will help me understand your product photography needs. Once I receive your information, I'll reach out to you personally to discuss the project in more detail and create a customized quote for you.
You may also text me at: 410-596-4127 or E-mail me at: tom@tomcrowl.com