Comprehensive product photography tips and techniques tailored for marketing professionals, business owners, and photographers. Explore best practices, equipment recommendations, lighting setups, editing tips, and the importance of high-quality product images to boost sales and branding.
Why White Backgrounds for E-commerce Photos? In e-commerce, first impressions are everything. The moment a potential customer lays eyes on your product, their brain starts making decisions. Is this item worth the price? Does it look as good as described? Will it meet...
Understanding the different types of lighting and how to use them can transform your photography. Light is one of the most versatile tools in photography, shaping not just the visibility but the mood, texture, and depth of an image. Whether you’re capturing a serene...
One lackluster image could cost a jeweler thousands of dollars in lost sales. In a world where visual content rules, especially in the luxury market, the quality of your jewelry photography can be the difference between closing a sale or losing a customer. When a...
Editing your photos for social media is a must if you want images that stand out in the feed. As a product photographer who helps business owners with product photography and social media content, I promise you, the right edits can transform a good image into a great...
One of my favorite forms of artistic expression is light painting for product photography. It is always different, unique, vibrant and a challenge that offers so many possibilities, your imagination goes wild during the shoot! Not familiar with it? Light painting is...
Behind the Lens: Meet the Best Product Photographers on Instagram Photographers and Creatives, Hit a creative wall planning your upcoming product photo shoot? We’ve all been there. You know that stellar visuals can make or break a brand, capturing attention and...
I've created this article as a resource for marketing professionals, small business owners, and photographers seeking creative product photography ideas. Whether you're a DIY enthusiast or looking to collaborate with a product photographer, this guide will spark your...
If you're in the business of selling products, you know how crucial high-quality images are for attracting customers. The demand for professional product photography in the USA is booming, driven by the rise of e-commerce and the need for visually appealing content....
Social media photography is constantly evolving, driven by new technologies, consumer preferences, and the dynamic nature of digital marketing. Staying aware and ahead of these trends is important for anyone looking to engage with their audience by keeping their...
The secret to truly impactful product images lies not just in the quality of the photo itself but in the art of product photography styling. Product photography styling is the deliberate arrangement of products, props, backgrounds, and lighting to create visually...
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About Tom Crowl
Tom Crowl is a product photographer with a sharp eye for detail, honed over 35 years in corporate entertainment. He specializes in creating compelling images that elevate brands, working with clients ranging from small businesses to larger e-commerce and consumer goods companies. Tom's photography goes beyond aesthetics, focusing on visuals that drive engagement and business growth.
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Improve Your DIY Product Photos
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Improve Your DIY Product Photos
Download my free guide and discover 12 D.I.Y. actionable tips to improve your product images.
Get Your Free Tips
Take a minute to fill out the form below. Doing so will help me understand your product photography needs. Once I receive your information, I'll reach out to you personally to discuss the project in more detail and create a customized quote for you.
You may also text me at: 410-596-4127 or E-mail me at: tom@tomcrowl.com