Companies that outsource product photography have a secret weapon over other brands.
Online market has become increasingly visual, and having high-quality, striking product images is paramount.
But should you invest in an in-house team or outsource?
Let’s dive into why outsourcing might just be the ticket to elevating your brand while saving some serious cash.
The Real Cost of In-house Photography
At first glance, doing product photography in-house might seem like the more economical choice. You have control, right? But let’s break down the costs:
According to a study published on SiaPartners.com, they stated that 62% of companies reported 10% to 25% savings when they outsourced and the remaining 38% of companies reported savings as high as 40%.
When you look at a product photographer’s quote, you may think it is high and you could have an employee take photos.
That thinking doesn’t take into account:
Employee Benefits:
Your employee is not just a salary, but also health benefits, paid leave, retirement contributions, and more.
Education and Training:
Photography, especially product photography, is a skill. Regular training and workshops to keep your in-house team updated can be pricey.
Without the knowledge of what is trending and the skills to keep your product photos top notch – your product photography ROI will be a negative.
Space & Infrastructure:
A dedicated space for shoots, possibly a studio, is essential. Rent, utilities, and upkeep add up.
Equipment Investment:
High-quality cameras, lenses, and lighting equipment don’t come cheap. And technology evolves fast!
Maintenance:
Camera sensors get dirty, lenses can get scratched, and lights can malfunction. Maintenance and occasional replacements are inevitable.
Props & Backdrops:
Different products need different settings. This means a constant influx of props and backdrops. Along with a space to store them.
Software Subscriptions:
Professional photos need professional editing. Software like Adobe Photoshop and Lightroom require subscriptions.
When you add up these costs, the savings of outsourcing your product photography becomes clear.
Why Outsource Product Photography?
Expertise on Demand:
Outsourcing gives you access to seasoned professionals who live and breathe product photography. They’re up-to-date with the latest trends, tools, and techniques.
Flexibility:
Have a sudden influx of products to shoot? Outsourcing product photography services can handle varying volumes without a hitch.
Cost-effective:
With outsourcing, you pay for the service, not the overhead. No need to worry about equipment upgrades or software licenses.
Diverse Portfolio:
Different products often require different photography styles. Outsourced photographers typically have a broad portfolio, ensuring your products always shine.
Quick Turnaround:
Established photography services have streamlined processes that can deliver high-quality images fast.
Seamless Integration with Your Brand
Outsourcing doesn’t mean losing touch with your brand’s essence. Good product photography services will collaborate closely, ensuring the images resonate with your brand’s voice and vision.
Outsource or In-house: The Verdict
While there’s no one-size-fits-all answer, for many brands, especially those looking for cost-effective solutions without compromising quality, outsourcing product photography is a compelling choice.
Remember, in today’s digital age, your product images often make the first impression.
Make it count by ensuring they’re nothing short of stellar.
So, if you’re weighing up the pros and cons, consider the comprehensive benefits when you outsource your product photography.
Discover How Professional Photography Can Elevate Your Brand
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