How to Use Product Photography to Fill Gaps in Your Content Calendar
Even the best content calendars can hit a dry spell. Whether it’s an off day when you’re not sure what to post or a time when your usual content feels a little stale, these gaps can disrupt your social media strategy. That’s where product photography comes in....
Social Media Photography for Businesses
Something Interesting For You To Think About … A study in 2024, estimated 1.94 trillion photos are taken worldwide each year. That equates to approximately 5.3 billion photos captured daily. Among these, a significant portion are shared online. Instagram alone...
Best Practices for Social Media Photography
Social media photography is more than just snapping pictures and posting them online; it’s a critical component of your brand’s overall strategy. High-quality visuals not only capture attention but also communicate your brand’s values and...
How to Involve Your Team in Social Media Content Planning
Social media content is a key driver of brand visibility and engagement, but planning a robust social media strategy isn’t a task for one person alone. By harnessing the unique skills and insights from different departments, from marketing to sales and customer...
Creating Sparkle in Jewelry Photography
There’s nothing more disappointing than capturing a beautiful piece of jewelry in a photograph, only to find that it looks dull and lifeless. The sparkle that makes the piece so captivating in person is lost in the image, leaving you with a flat, uninspiring photo....
Optimizing Photos for Instagram
Instagram is a highly visual platform where the quality and presentation of your photos can significantly impact engagement. Optimizing your images for Instagram ensures that your content not only looks professional but also stands out in a very crowded feed. This...
Creating Viral Product Photos
Techniques for creating product photos that go viral Creating viral content is the holy grail of social media marketing, especially when it comes to product photography. A single viral image can catapult a brand into the spotlight, driving massive engagement and...
Avoiding Reflections in Jewelry Photography
Imagine spending hours setting up your jewelry photography shoot—perfecting the lighting, positioning the piece just right—only to discover that pesky reflections have ruined your shots. Instead of capturing the intricate beauty of the jewelry, you’re left with images...
E-Commerce Product Images – The Types You Need to Boost Sales
Your e-commerce product images can make or break a sale. Customers can’t touch, feel, or try your product. They rely on product photos to decide whether to buy. If your photos look bad, unclear, or boring, they’ll leave. Good product images build trust, get more...
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Hi, I’m Tom Crowl. My mission is to create product images that sell. Are you ready to make your products stand out?
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About Tom Crowl
Tom Crowl is a product photographer with a sharp eye for detail, honed over 35 years in corporate entertainment. He specializes in creating compelling images that elevate brands, working with clients ranging from small businesses to larger e-commerce and consumer goods companies. Tom's photography goes beyond aesthetics, focusing on visuals that drive engagement and business growth.
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Improve Your DIY Product Photos
Download my free guide and discover 12 D.I.Y. actionable tips to improve your product images.
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Improve Your DIY Product Photos
Download my free guide and discover 12 D.I.Y. actionable tips to improve your product images.
Get Your Free Tips