The Product Photography Blog
The Future of Content Marketing: AI and Product Photography
AI is transforming nearly every industry, and content marketing is no exception. As technology continues to evolve, businesses are finding new ways to automate tasks, streamline processes, and reach their audiences in more personalized and efficient ways. One area...
Styles of Product Photography : The 2024 Complete Guide
The power of photography drives the world of e-commerce. Different wares and services demand different styles of product photography, each with its own nuances and techniques. It's not just about taking pictures; it's about telling a story, creating a mood, and...
Creative Ways To Use E-commerce Product Images
I read somewhere that 83% of online shoppers feel product photos are very influential in their purchasing decision. I read somewhere else that 78.237% of all statistics are made up. Either way, e-commerce product images are a business asset you should definitely make...
Reduce E-commerce Return Rates With Color Correct Product Photography
If you can reduce e-commerce return rates it will make a significant change in your bottom line. Returns cost money and show up in reviews, which may influence future customers. According to Invsp Consulting - 30% of all products ordered online are returned....
How Much Are Product Photos?
No one wants to spend more than they have to. That is why product photography pricing is the first question many new business owner's ask. I must hear, how much are product photos? 10 times a day. So let's talk ... How much should product photography cost?...
How Many Product Photos Should I Have?
Product photos aren't cheap unless you are taking them yourself. Even then, the photos you take may be costing you sales if they don't meet expectations of online shoppers. So the big question for many new (and existing) online retailers is, how many product photos...
Top Ten Tips For Ecommerce Success
Ecommerce Tip 1 : Aspire Success leaves clues and following the path of others can shorten your learning curve. Find a successful brand that you admire. It doesn't have to be in your niche, in fact it is better if it isn't. Watch what they do: How they present...
Factors That Influence E-commerce Buying Decisions
Online shopping continues to grow. If you are an e-tailer, understanding the factors that influence e-commerce buying decisions are important to growing your business. So what influences people to buy online? Studies prove that it is convenience, ease...
The Importance of Product Photography In E-Commerce
3.2 billion images and 720,000 hours of video are shared online daily. 3.2 BILLION images - daily! These figures illustrate the importance of product photography and video in e-commerce. In a world filled with products and services, everyone is trying to catch the eye...
DIY Product Photography Guide
Starting your business on a shoe-string? There are a lot of expenses when you start a business. Sometimes the budget doesn't allow you to do everything at once. This is where the DIY Product Photography Guide can help. I'll be showing you how to take product photos at...
What Makes A Good Product Photo?
You seldom buy things sight unseen. That is a big reason e-commerce businesses need great product photos. But what makes a good product photo? What do you need to have people pressing the buy button? Tributes a good product photo has: 1. High Quality You want to be...
Why Online Shoppers Don’t Buy
During the pandemic, people didn't go out and many e-commerce websites were booming. Now that life is returning to a new normal, retail brick & mortar businesses again trump online sales. Even with the convenience of online shopping, people want the experience of...
E-Commerce Design Tips To Increase Conversions
You'll hear a lot of psychology behind increasing ecommerce conversions on your website. The truth of the matter is that you want to make it simple and easy for consumers when they arrive at your online store. Success depends on many factors, including your...
Discover How Professional Photography Can Elevate Your Brand
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You may also text me at: 410-596-4127 or E-mail me at: tom@tomcrowl.com
Tom provides product photography locally in the Annapolis, Baltimore, Towson, Bethesda, Frederick, Ellicott City, Silver Spring, Rockville, Germantown, Hagerstown, Westminster, Gaithersburg and Ocean City areas of Maryland. He also serves businesses throughout the United States. If you are searching for product photography, reach out to discuss your needs today.