DIY Props for Product Photography
Props can play an important role in product photography. They have the ability to turn simple shots into compelling visuals. It doesn’t matter if you’re shooting for an: ◈ online store, ◈ a social media campaign, or a ◈ print catalog, the right props can...
Stop Motion Animation Tips for Beginners
Welcome to my article on stop motion animation tips for beginners. Stop motion animation is a fun and creative way to bring objects to life. Whether you’re using toys, clay figures, products or household items, the process is about making small movements and capturing...
The Role of Product Photography in Brand Storytelling
Consumers are bombarded with countless product options every day. What makes one brand stand out over another? More often than not, the answer lies in storytelling. But storytelling isn’t just about words—it’s about the visuals too. This is where product...
How to Incorporate Brand Guidelines into Product Photography
Brand guidelines are the backbone of any successful visual marketing strategy. They define your brand’s identity, ensuring consistency across all platforms. But when it comes to product photography, incorporating these guidelines can be tricky. You want to create...
Content Marketing Trends: The Growing Role of Visuals
Why Visuals Are at the Heart of Content Marketing It’s pretty clear that visuals play a leading role in content marketing. From short-form videos, and interactive elements, to user-generated content, visuals are driving how brands connect with audiences. The growing...
Repurposing Visual Content for Multi-Channel Marketing
Creating visual content is time-consuming and expensive, but the good news is that you don’t need to start from scratch every time. Repurposing your visual content allows you to take one piece—like product photography or videos—and adapt it for use across multiple...
How Important Are Product Photos? A Data-Driven Look at Their Impact on E-commerce Success
The Undeniable Power of First Impressions When potential customers land on your product pages, the images they see are often their first interaction with your brand. High-quality photos don’t just set the tone; they convey brand authenticity. 75% of online...
How to Build a Content Calendar That Prioritizes Visuals
Content is everywhere, which means standing out is tough. That’s where visuals come in. Visuals in the form of a outstanding product photo, an eye-catching infographic, or a behind-the-scenes video, because visuals grab attention in ways that text alone just can’t. To...
Arranging Products for Best Effect
Arranging products isn’t just about making them look good. It’s about making them sell. Online or in a store, how you present your products can make or break a sale. But while retailers focus on shelf placement, photographers need to think about how arrangement...
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About Tom Crowl
Tom Crowl is a product photographer with a sharp eye for detail, honed over 35 years in corporate entertainment. He specializes in creating compelling images that elevate brands, working with clients ranging from small businesses to larger e-commerce and consumer goods companies. Tom's photography goes beyond aesthetics, focusing on visuals that drive engagement and business growth.
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Improve Your DIY Product Photos
Download my free guide and discover 12 D.I.Y. actionable tips to improve your product images.
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Improve Your DIY Product Photos
Download my free guide and discover 12 D.I.Y. actionable tips to improve your product images.
Get Your Free Tips