how to build your brand Archives - Tom Crowl

How Product Photography Impacts Brand Perception

Business Insights for Marketing Professionals

My father once told me, your reputation is everything. How people see you is how you will be treated. That holds true in today’s marketplace, your brand perception is everything. It’s not just about what you say your brand represents—it’s about how consumers see...

The Power of Visual Storytelling in Branding: Crafting a Tale Through Product Photography

Advanced Marketing Strategies and Techniques

Can small businesses and startups use visual storytelling in branding, to make a lasting impact? They should! With consumer attention spans becoming shorter, storytelling has become a pivotal tool for brands to connect and resonate with their audience. Brands like...

Online Brand Building with Visual Assets

Business Insights for Marketing Professionals

What Is Online Brand Building? Online brand building is how your business shows up and gets remembered on the internet. It’s the identity people associate with you—from your visuals to your tone of voice. At its core, a strong online brand builds trust,...