product photography Archives - Tom Crowl

Focus Techniques for Product Photographers

In product photography, focus is everything. A perfectly focused shot showcases a product’s quality, details, and textures, allowing customers to see exactly what they’re getting. But focus goes beyond technical sharpness; it also means directing the viewer’s...

What Are High Resolution Website Images?

Commercial Photography Tips and Insights for Businesses

Clients come to me for high resolution website images, but they aren’t always sure exactly what they need. When it comes to images, “high resolution” can mean different things depending on where you’re using them. For print, high resolution means...

How to Optimize Product Images for Visual Search

Advanced Marketing Strategies and Techniques

I’ve written a lot of articles about optimizing product photos for different platforms, but this is the first about how to optimize product images for visual search. If you want people to find your products online, image optimization is a powerful tool that not...

HDR Photography for Product Photography

Product Photography Tips and Techniques

HDR photography is a powerful tool that brings out detail in challenging lighting conditions. As a product photographer, I am sometimes asked to shoot commercial images for my clients. Recently, I was hired to shoot a factory — inside and out — where lighting was less...

How to Communicate Visual Goals to a Product Photographer

Business Insights for Marketing Professionals

You spend a lot of money, you hire a great photographer, and still, the photos feel off, missing the mark for your brand and campaign. Somewhere along the path, you and your photographer separated paths on the vision. So how can you make sure that your photographer’s...

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