product photography Archives - Page 2 of 49 - Tom Crowl

Using Special Effects in Product Photography

Adding special effects to product photography makes images stand out, grabs attention, and helps tell a story. A splash of water frozen in mid-air. A glowing ring of light around a perfume bottle. A swirling cloud of mist behind a luxury watch. These effects turn...

How to Use Photography to Launch New E-commerce Products on Social Media

Business Insights for Marketing Professionals

Launching a new product is one of the most exciting, yet challenging moments for any e-commerce brand. To make a big impact, you need more than just a great product—you need the right strategy to grab attention and build excitement. That’s where product photography...

Product Photography Angles – A Complete Guide for Capturing Every Detail

Product Photography Tips and Techniques

In product photography, angles do more than just frame a shot—they define how a customer sees and experiences a product. The right angle (not to be confused with a right angle) can highlight a product’s features, reveal texture, and even create a sense of scale....

How to Use Product Photography to Build Trust in Your Content Marketing

Business Insights for Marketing Professionals

In the online marketing world, trust is everything. Inconsistent branding can cost you customers. Why? Because consumers are more skeptical than ever. They want to be sure they can trust your brand before they buy. You don’t just need a great product. It’s about...

The Importance of Creative Direction in Product Photography

Commercial Photography Tips and Insights for Businesses

Product photography is about capturing the essence of your brand and telling a story that connects with your audience. That’s where creative direction comes in. Without a clear vision, even the best photographer could miss the mark. Creative direction ensures that...