product photography Archives - Page 2 of 47 - Tom Crowl

How to Align Product Photography with Landing Page Copy for Maximum Impact

Getting visitors to convert on your landing page requires more than just good writing or a well-designed layout. One of the most powerful—and often overlooked—ways to boost conversions is by aligning your product photography with your landing page copy. ...

Styling for Different Audiences

Product Photography Tips and Techniques

There is a secret to product photos that I’m about to share: styling product photos for your specific audience is a game changer. Have you ever noticed how some product photos instantly catch your eye while others just fade into the background? It’s not...

Shadow Techniques For Product Photography

Product Photography Tips and Techniques

Shadow techniques in product photography are more than just a byproduct of lighting. They can be used for adding depth, contrast, and visual interest to your images. Using shadows effectively is both an art and a science. Too much shadow, and your product might look...

Advanced Techniques for Transforming Product Photos into Engaging Videos

Advanced Marketing Strategies and Techniques

In my article: How to Repurpose Product Photography for Video Content, you learned how to turn your product photos into simple videos. But what if you could make them even more captivating? It’s time to step up your game with advanced techniques. These methods...

How Product Photography Impacts Brand Perception

Business Insights for Marketing Professionals

My father once told me, your reputation is everything. How people see you is how you will be treated. That holds true in today’s marketplace, your brand perception is everything. It’s not just about what you say your brand represents—it’s about how consumers see...

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