product photography Archives - Page 3 of 49 - Tom Crowl

The Importance of Creative Direction in Product Photography

Commercial Photography Tips and Insights for Businesses

Product photography is about capturing the essence of your brand and telling a story that connects with your audience. That’s where creative direction comes in. Without a clear vision, even the best photographer could miss the mark. Creative direction ensures that...

Using Minimalist Styling

Product Photography Tips and Techniques

Minimalist styling in product photography is a smart way to make your products shine. By keeping things simple, you let the product take center stage without distractions. The minimalist style uses clean backgrounds, basic props, and natural lighting to highlight key...

Focus Techniques for Product Photographers

Product Photography Tips and Techniques

In product photography, focus is everything. A perfectly focused shot showcases a product’s quality, details, and textures, allowing customers to see exactly what they’re getting. But focus goes beyond technical sharpness; it also means directing the viewer’s...

What Are High Resolution Website Images?

Commercial Photography Tips and Insights for Businesses

Clients come to me for high resolution website images, but they aren’t always sure exactly what they need. When it comes to images, “high resolution” can mean different things depending on where you’re using them. For print, high resolution means...

How to Optimize Product Images for Visual Search

Advanced Marketing Strategies and Techniques

I’ve written a lot of articles about optimizing product photos for different platforms, but this is the first about how to optimize product images for visual search. If you want people to find your products online, image optimization is a powerful tool that not...

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