The Product Photography Blog

The Role of Photography in Building Brand Awareness on Social Media
In the online digital world, visuals are everything. People speed scroll through social media, so your brand only has a moment to catch their attention. That’s where photography comes in. Quality photos make your brand memorable and set you apart from competitors....
White Background Product Photos – The Standard For E-Commerce
You see white background product photos everywhere. Why? They seem so simple and unexciting. Still, white background product photos have become the standard image style for e-commerce. Websites like Amazon, Target, Wal-Mart and others want them. There has to be a good...
Art Directing Product Photography For Your Company’s Photoshoot
You've hired a professional product photographer, so now all you have to do is wait for the deliverables, right? Not so fast. If you want the photos to reflect your business and products in a way you will love, there is more work to do. This is where art directing...
What Filter Do Professional Product Photographers Use?
Wondering how to make your product photos look professional? I hear it a lot, "Can I use a filter on product photography?" "How can I enhance my photos?" and "What filter do professional product photographers use?" There has to be a secret right? It couldn't be the...
Reducing Bounce Rates For Your E-Commerce Website
The success of an e-commerce website hinges on its ability to captivate and retain visitors. One critical metric that stands as a testament to this ability is the bounce rate. Reducing bounce rates is not just about enhancing user experience; it's a strategic move...
Why Invest In Ecommerce Images?
Product images are a time intensive thing. It is more than setting a product down and taking a photo. Photographers can spend hours on positioning the product, designing the lighting and angles, snapping the perfect picture and editing to the final results. So why...
What Is A Commercial Photography Licensing / Usage Fee?
For those just starting their online ecommerce or other small business, commercial photography licensing may sound strange. What are usage fees and why do you need to pay them? Can't you just use a photo? Unfortunately, no, you can't just use a photo. That can...
How To Prepare For A Successful Commercial Product Photoshoot – A Client’s Guide
You've decided to hire a photographer for your business. Congratulations! Quality product photos can mean more sales and increased revenue. So here is a client's guide on how to prepare for a successful commercial product photoshoot. Before you begin. Be...
Product Photography For E-Commerce – How Important Is It?
Most people rely on sight to learn about the world around them. Processing visual information helps you make decisions to proceed, stop or go in a different direction. This demonstrates the importance of product photography for e-commerce and its' role influencing...
Do Stop Motion Product Animations Get Attention?
Do stop motion animations get attention? Yes, they do. But don't stop here, it isn't the end of this article! Stop motion animated product photos aren't cheap. They require multiple images that are cleaned, retouched and assembled into the graphic. Some simple...
Are There Too Many Product Photos?
Product images are everywhere you turn. Watch television, or Youtube, you'll see a commercial. Go on social media, you'll definitely see adverstisements. Are there too many product photos? It seems that ecommerce has blown the lid off the advertising & marketing...
Product Photos Help People With Short Attention Spans
Everyday, people seem to have less time, and with that, comes short attention spans. Because images are so much faster to consume than a page full of text, product photos help you sell more. (And save you money!!!) Why you need professional product photography High...
Image Size For WooCommerce
What is the best size for WooCommerce product images? If you are dealing with blurry or cutoff photos this information can help you solve the problems. The goal is to get the best image size for WooCommerce that will load quickly and look amazing. That is what leads...
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You may also text me at: 410-596-4127 or E-mail me at: tom@tomcrowl.com
Tom provides product photography locally in the Annapolis, Baltimore, Towson, Bethesda, Frederick, Ellicott City, Silver Spring, Rockville, Germantown, Hagerstown, Westminster, Gaithersburg and Ocean City areas of Maryland. He also serves businesses throughout the United States. If you are searching for product photography, reach out to discuss your needs today.