The Product Photography Blog
Common Mistakes in Product Styling
In product photography, the spotlight often shines on the technical side—lighting, camera settings, and composition. But what about the styling? How you present the product can make all the difference between a photo that grabs attention and one that falls flat. Good...
How to Use Cinemagraphs for a Unique Product Showcase
Take a second look above. Notice the movement? This is an example of a minimum movement Cinemagraph.If you're looking for a new and unique way to showcase your products, you should consider cinemagraphs. Cinemagraphs are a hybrid between traditional photos and videos....
Creating a Visually Cohesive Brand Identity on a Budget
A strong and visually cohesive brand identity is essential for every business. It helps you stand out from the competition and connect with your audience. As a startup, you might think that creating a professional look across your product photography and marketing...
Cost-Effective Product Photography with User-Generated Content
Want to make your product photography stand out without breaking the bank? Discover the power of user-generated content for cost-effective and authentic visuals. Learn how to boost your brand’s visual appeal with easy to use tactics!
Visual Marketing Guide : Making A Powerful Impression
Visual marketing has been around for a long time. (Think cave drawings!) When you drive down the road and see a billboard, the visual grabs your attention. That is a form of visual marketing. Visual images are used to create a positive first impression. What is...
Professional Product Photography: Why You Need It for Your Business
Hey there! If you're running a business and trying to sell products online, you already know that having high-quality product photos is crucial. Not only do they help you make a great first impression on potential customers, but they can also increase your sales,...
How To Use Photos To Boost Your Sales
Tips for using photos to boost your sales on Etsy, Facebook, Amazon, eBay or at a retail location.You know using photos to boost your sales is important. The brain processes visuals much faster and shoppers form their first impression within 50 milliseconds. That...
How To Write Profitable Product Descriptions : 12 Easy Steps
When you learn how to write product descriptions that sell, your profits will naturally grow. A great product description teamed with quality product photos & a well designed web site are key for e-commerce success. Ordinarily on this blog I talk about how...
Building Brand Authenticity For E-commerce Success
In a hectic digital marketplace, where consumers are swamped with endless choices and thousands of advertisements, standing out isn't easy. According to a recent study by Forbes, the average American is exposed to a staggering 4,000 to 10,000 ads each day. In...
Instagram Strategies For E-Commerce
Social media is the perfect place to connect with your current and potential customers. Standing out on social media and reaching your audience is much harder. In this article I'll be focusing on Instagram strategies for e-commerce businesses. Some of these tactics...
White Background Product Photos – The Standard For E-Commerce
You see white background product photos everywhere. Why? They seem so simple and unexciting. Still, white background product photos have become the standard image style for e-commerce. Websites like Amazon, Target, Wal-Mart and others want them. There has to be a good...
Art Directing Product Photography For Your Company’s Photoshoot
You've hired a professional product photographer, so now all you have to do is wait for the deliverables, right? Not so fast. If you want the photos to reflect your business and products in a way you will love, there is more work to do. This is where art directing...
What Filter Do Professional Product Photographers Use?
Wondering how to make your product photos look professional? I hear it a lot, "Can I use a filter on product photography?" "How can I enhance my photos?" and "What filter do professional product photographers use?" There has to be a secret right? It couldn't be the...
Discover How Professional Photography Can Elevate Your Brand
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You may also text me at: 410-596-4127 or E-mail me at: tom@tomcrowl.com
Tom provides product photography locally in the Annapolis, Baltimore, Towson, Bethesda, Frederick, Ellicott City, Silver Spring, Rockville, Germantown, Hagerstown, Westminster, Gaithersburg and Ocean City areas of Maryland. He also serves businesses throughout the United States. If you are searching for product photography, reach out to discuss your needs today.