How to Optimize Your Product Photography for Search Engine Success
Most businesses focus on optimizing their website so it appears when someone searches for their company or product. The ones that really win, are the ones that also optimize product photography for SEO. Do a Google search for potato chips and you’ll see...
Product Photography for Handmade Crafts
Are you an artist struggling with high-quality product photography of your handmade crafts? Do you find yourself spending too much time on photography and marketing, taking you away from what you really love – creating your crafts? If so, you’re not alone....
Product Photography for Social Media
Tips & Tricks To Boosting Your Online Presence Product photography for social media should be an important part of any small business’s marketing strategy. Your product images can help you stand out in a crowded marketplace, connect with your target...
Affordable Product Photography Services for Small Businesses
Why Investing Upfront Can Lead to Increased Sales As a small business owner, you may be tempted to go for the cheapest product photography services you can find to save money. However, don’t confuse cheap with affordable. Investing in affordable,...
Storytelling In Marketing
The Power Of Storytelling In Today’s Digital World In today’s digital world, where consumers are bombarded with endless product options and advertisements, standing out from the competition is crucial. Creating a strong and compelling visual...
How to Use Cinemagraphs for a Unique Product Showcase
Take a second look above. Notice the movement? This is an example of a minimum movement Cinemagraph. If you’re looking for a new and unique way to showcase your products, you should consider cinemagraphs. Cinemagraphs are a hybrid between traditional photos and...
Creating a Visually Cohesive Brand Identity on a Budget
A strong and visually cohesive brand identity is essential for every business. It helps you stand out from the competition and connect with your audience. As a startup, you might think that creating a professional look across your product photography and marketing...
Cost-Effective Product Photography with User-Generated Content
In today’s digital age, visual content has become a crucial component of most business marketing strategies. But, professional product photography can be costly, especially for startups. Taking on the expense of professional photos is hard when you are just...
Visual Marketing Guide : Making A Powerful Impression
Visual marketing has been around for a long time. (Think cave drawings!) When you drive down the road and see a billboard, the visual grabs your attention. That is a form of visual marketing. Visual images are used to create a positive first impression. What is...
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About Tom Crowl
Tom Crowl is a product photographer with a sharp eye for detail, honed over 35 years in corporate entertainment. He specializes in creating compelling images that elevate brands, working with clients ranging from small businesses to larger e-commerce and consumer goods companies. Tom's photography goes beyond aesthetics, focusing on visuals that drive engagement and business growth.
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Improve Your DIY Product Photos
Download my free guide and discover 12 D.I.Y. actionable tips to improve your product images.
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Improve Your DIY Product Photos
Download my free guide and discover 12 D.I.Y. actionable tips to improve your product images.
Get Your Free Tips