commercial photography Archives - Tom Crowl

Using Reflectors and Diffusers in Jewelry Photography

The secret to stunning jewelry photography often lies in the mastery of light. While lighting setups and cameras are part of the bigger picture, it is, the subtle manipulation of light through reflectors and diffusers that can take your jewelry photos from good to...

The Evolution of Content Marketing with Visuals

Business Insights for Marketing Professionals

Content marketing has come a long way from the early days of text-heavy blogs and articles. Over time, the rise of images, videos, and other visual content has transformed the way brands communicate and connect with their audiences. As technology improved and...

Optimizing Photos for X / Twitter

Commercial Photography Tips and Insights for Businesses

Twitter, rebranded as X by Elon Musk, remains a powerful platform for sharing visual content quickly and effectively. With the fast-paced nature of X, optimizing your photos for X / Twitter, will help you to stand out in a crowded feed. Standing out means more...

How to Keep Your Content Calendar Fresh with New Visuals

Advanced Marketing Strategies and Techniques

Keeping your content calendar fresh with new visuals is important for maintaining audience engagement and guaranteeing that your brand remains relevant. One of the most effective ways to do this is by regularly updating your brand & product photos. High-quality,...

An Introduction to Jewelry Photography

Product Photography Tips and Techniques

One lackluster image could cost a jeweler thousands of dollars in lost sales. In a world where visual content rules, especially in the luxury market, the quality of your jewelry photography can be the difference between closing a sale or losing a customer. When a...