e-commerce Archives - Tom Crowl - Product Photographer

E-Commerce Product Images – The Types You Need to Boost Sales

Your e-commerce product images can make or break a sale. Customers can’t touch, feel, or try your product. They rely on product photos to decide whether to buy. If your photos look bad, unclear, or boring, they’ll leave. Good product images build trust, get more...

Creating Consistent Images for e-Commerce Photography

Product Photography Tips and Techniques

Imagine scrolling through an online store, eyeing a product that catches your interest. But as you click through the images, something feels off. Each photo has a different background, inconsistent lighting, and varying angles. Suddenly, your excitement wanes. The...

White Background E-commerce Photography – The Ultimate Guide

Product Photography Tips and Techniques

Why White Backgrounds for E-commerce Photos? In e-commerce, first impressions are everything. The moment a potential customer lays eyes on your product, their brain starts making decisions. Is this item worth the price? Does it look as good as described? Will it meet...

How to Integrate Product Launches into Your Social Media Content Calendar

Advanced Marketing Strategies and Techniques

Launching a new product is a pivotal moment for any business, and social media can be a game-changer in driving awareness and engagement. You already know the key to a successful product launch lies in meticulous planning and seamless integration into your social...

Content marketing vs Product marketing

Advanced Marketing Strategies and Techniques

If you’re running a small business, you know how important it is to connect with your customers. Marketing can seem like a puzzle, especially when deciding between content marketing and product marketing. Each approach has its own strengths. Using them wisely can...