online sales Archives - Tom Crowl - Product Photographer

Content marketing vs Product marketing

Advanced Marketing Strategies and Techniques

If you’re running a small business, you know how important it is to connect with your customers. Marketing can seem like a puzzle, especially when deciding between content marketing and product marketing. Each approach has its own strengths. Using them wisely can...

Product Photography for Dropshipping: Tips on Getting Professional-Quality Photos

Online Sales for eCommerce Businesses, Product Photography Tips and Techniques

If you’re in the dropshipping business, you know that one of the keys to success is having great product photos. But how do you get photogenic items to actually photograph, and why should you create your own images rather than using stock images from the...

Elevating Visual Marketing: Integrating Customer Feedback and Overcoming Interpretation Challenges

Business Insights for Marketing Professionals

Last week I wrote an article titled: Decoding Customer Insights: Effective Strategies for Gathering Feedback on Product Images In that article I discussed how to obtain customer feedback specifically in regards to your brand’s product photography. This article...

Decoding Customer Insights: Effective Strategies for Gathering Feedback on Product Images

Business Insights for Marketing Professionals

Product images are a crucial online touchpoint between brands and consumers. For marketing professionals, understanding how customers perceive these images can unlock valuable insights, driving more effective marketing strategies and product presentations. This...

Product Photography with White Background: Tips and Techniques

Online Sales for eCommerce Businesses, Product Photography Tips and Techniques

To sell products online, you’ll need photos. The higher the quality, the better chance of attracting attention. Product photography with a white background is the most popular style of e-commerce image. It not only makes your product the star of the image, but...

« Older Entries