things to know Archives - Tom Crowl

How to Communicate Visual Goals to a Product Photographer

Business Insights for Marketing Professionals

You spend a lot of money, you hire a great photographer, and still, the photos feel off, missing the mark for your brand and campaign. Somewhere along the path, you and your photographer separated paths on the vision. So how can you make sure that your photographer’s...

Using Natural Light in Product Photography:

Product Photography Tips and Techniques

How to Use Natural Light for Stunning Product Shots Natural light is one of the most accessible and versatile tools in a photographer’s arsenal, especially when it comes to product photography. It offers a cost-effective way to capture stunning images without the need...

How to Organize Your Photo Library – Tips for Marketing Professionals and Small Businesses

Commercial Photography Tips and Insights for Businesses

If you are in business, you are in digital marketing, like it or not. With the speed that things move, having quick access to your visual assets is crucial. A well-organized photo library not only saves time but also makes sure that your brand’s imagery is...

Snap, Click, Wow! : The Best Photographers on Instagram

Product Photography Tips and Techniques

Behind the Lens: Meet the Best Product Photographers on Instagram Photographers and Creatives, Hit a creative wall planning your upcoming product photo shoot? We’ve all been there. You know that stellar visuals can make or break a brand, capturing attention and...

Lenses For Jewelry Photography

Product Photography Tips and Techniques

Choosing the right lens for jewelry photography can be the difference between capturing a stunning, detailed shot and missing out on the fine nuances that make a piece of jewelry truly shine. With so many options available across different camera brands, finding the...