things to know Archives - Page 9 of 11 - Tom Crowl

10 Inexpensive Product Photography Ideas

Looking for inexpensive product photography ideas to elevate your brand? Look no further. As a product photographer who works out of a small home studio, I’m happy to share my experience with you. In this article, I’ll share ten budget-friendly...

Why Are Photo Licensing Rights Important?

Advanced Marketing Strategies and Techniques, Business Insights for Marketing Professionals, Commercial Photography Tips and Insights for Businesses

Once upon a time … Unauthorized use of product photos, led to a legal dispute between Levi Strauss and Abercrombie & Fitch. Levi Strauss hired product photographers. The images were licensed exclusively for advertising and promotional purposes. ...

DIY Product Photography Tips

Product Photography Tips and Techniques

Save Money and Improve Your Photos For the young business, the cost of product photos can add up fast. There are plenty of advantages to hiring a professional product photographer, but not everyone can afford to invest. That is why I have created this...

How to Optimize Your Product Photography for Search Engine Success

Advanced Marketing Strategies and Techniques, Online Sales for eCommerce Businesses, Product Photography Tips and Techniques

Most businesses focus on optimizing their website so it appears when someone searches for their company or product. The ones that really win, are the ones that also optimize product photography for SEO. Do a Google search for potato chips and you’ll see...

Creating a Visually Cohesive Brand Identity on a Budget

Business Insights for Marketing Professionals

A strong and visually cohesive brand identity is essential for every business. It helps you stand out from the competition and connect with your audience. As a startup, you might think that creating a professional look across your product photography and marketing...

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