Tom Crowl, Author at Tom Crowl - Product Photographer

Branding Imposter Syndrome: Understanding, Overcoming, and Thriving

Business Insights for Marketing Professionals

Branding imposter syndrome is a pervasive issue affecting many individuals, especially those striving to build a personal or professional brand. It’s the nagging feeling that you’re a fraud, despite evidence of your competence and success. This article...

Product Photography On Location: Mastering the Art and Logistics

Product Photography Tips and Techniques

Can you just shoot them here? Seems like a simple enough request, but shooting product photography on location is more than taking a camera to a client’s place of business. Today the demand for high-quality product imagery has never been higher....

Outsource Product Photography: The Game-Changer for Brands

Business Insights for Marketing Professionals

Companies that outsource product photography have a secret weapon over other brands. Online market has become increasingly visual, and having high-quality, striking product images is paramount. But should you invest in an in-house team or outsource? Let’s dive...

Product Photography Cost Per Image: Unveiling the Numbers

Business Insights for Marketing Professionals

When you hear “product photography cost per image,” your mind might instantly drift to a set price tag. But really, this phrase encompasses so much more than a static fee. I will share a cost per image and in fact, give you the pricing of different...

The Role of Product Photography in Building a Strong Brand Identity

Business Insights for Marketing Professionals

Building a strong brand identity helps ensure your brand stands out in the marketplace. The battle for consumer attention is fierce. Every brand is vying for a piece of the consumer’s mind, and the path to their heart isn’t easy. Some studies say it takes...

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